Show ary awne A FEW WORDS TO OUR BUS NESS MEN one of the most in abo success ot business ests boing ad vc in the greeks had stentorian hungt procla medon alio market places and on alio street corners where tho best figs and finest olivas the finest tyrian purple and the whitest cluid alx lx el the merchants of athens and corinth rome and SIas silia recognized the value of these advertisers verti sers of their wares and tre them accordingly we know from the excavation pompeii eliat they had also bill boards and handbills hand bills and for the disposal of books pros es such asU orace and juvenal speak of in their satires but for the sale of general merchandise the crier was looked upon AS their only profitable means of advertising since tho establishment of newspapers these criers aro done away except in alie shape of auctioneers and perambulating street vender and as it is contrary to the law of tho survival of he fittest and to common experience that an inferior article or practice hardly ever supports its predecessor it is but natural to conclude that the newspaper of to day ought to bo more sustained by tha mercantile public ll 11 n the crier of the ancients any man alio is carrying on a legitimate business must necessarily wish leopla alpos enterprise unless he bo willing to try the perilous experiment peri ment through the palsbo bo obscurity to find out hifa uncouth way alio business man draws ull alic strength and support aloro or workshop from alio pati of liis acquaintances or others choso whoso acquaintance he is solicitous to make by means ot advertising look at the most business men of this and any other country are aliey not they who spend alio greatest ungrudgingly not with the sour faces ot reluctance or alio haugh ty i of conferring a favor to the paper that gives him a celebrity which ho couT attain by no other T A means again there are business men who thither spite against abo politics of local paper or for lack of comprehending abo situation give what advertising patronage theodole they dole out half closed hand to papers in other localities neglecting the homa journal which lends its unremitting assistance to the development of abo town and tho building up of the community advertising in your city paper is to advertising in outside like roex empty praise your home paper reaches cs tilty persons who can become your customers to one reached by the foreign paper which idly the broth of course there aro increased ad vantages anil benefits derived from the most liberal advertising outside tho mans own town but the practice of passing by tho paper which support your cause espouses and vindicates your interests and principles and patronizing patronising patron ising newspapers which arc either antagonistic or indifferent and advance is a moat deplorable one to to yourselves especially aal nd piet it yon anric dr you come papers ill bolher towns will not publish our fio ussr no thing aliey havo goto bo paid loo and at less advantageous arins trins than you it your homo pi inting the proud support ola it business friends who aro realizing the and propriety ot advertising thereby advancing their own tho reputation and alurac tiou ot tho cily the enterprise af the tharo ale wo aro sory so ry to say those alio leavo as yot ibis matter in its truo light and wo hono they will on arm on bobia ed of tho success of alio advertisers Ars and non ad or tho un facilities kofl ered them o enterprises an and |