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Show WHO IS THE LIAR? Some one hais said "Figures don t lie, but liars figure. Such is the casein the Examiner propanagnda against the Standard s circulation. By quoting and misquoting statements made by The Standard at different limes the Examiner Exam-iner tries to throw sand in the eyes of the local merchants as to the true circulation conditions in Ogden. Let us start at the beginning. IS EITHER STATEMENT CORRECT? i,the & dtn E (Statement published in the Ogden Standard, April 5, 1919). "HEAVY CONCETRATION WON THE WAR." "With over 5000 paid circulation in Ogden city and with over 9000 paid circulation in city and county. The Ogden Standard Want Ads will sell, buy, rent homes and farms." (Statement published in Ogden Standard, April 9, 1919. "PROGRESS OF THE OGDEN STANDARD" "The Standard guarantees over 5000 of its paid circulation to be in Ogden city limits, and over 6000 of its paid circulation to be in Ogden city and the surrounding suburban trading territory. Note tha tthe statement of April 5 claims 4000 of its circulation to be in Weber county outside of Ogden city. With less than 2000 homes within the county outside of Ogden, if the statement is correct, it would mean more than two papers to each home. In its extravagant claims of circulation the Standard has notgiven itself a chance to grow. The Examiner guarantees to its advertisers that it has a large paid home-going circulation in Ogden and Weber county than that of any other publicaiton. This guarantee excludes street sales and papers to agents which are worthless from an advertising viewpoint. $ THE STANDARD'S ANSWER T H I Bearing in mind that the printer made a typographical error in spelling country, leaving the "r" out and making it read county, both the statements made by the Standard arc correct. The Standard Circulation Is Over 5,000 Daily Paid in Ogden I City. Over 6,000 Daily Paid in City and Suburban. j OVER 9,000 DAILY PAID TOTAL These figures beat the Examiner at least 40 25" and 40' respectively. In guaranteeing our circulation statements we don't exclude papers we think worthless to advertisers or we would be forced to exclude practically the entire Examiner's press run. . , . ri V 17 jl a. r n 1 I IN this box is the statement published Un, I ou Fastest L&rowmg Uaiiy! in the ogden examiner of april 13. THE STANDARD IS THE FASTEST GROWING DAILY IN UTAH HERE ARE PAID FIGURES FOR NOVEMBER In Nov. 1918, The Standard printed and sold to paid subscribers an average daily of: SATURDAY ONLY: City Paid 5062 City Paid 7091 Suburban r.nd Country 3500 Suburban and Country 3619 Total Paid 6562 Total Paid 10,710 The above is an exact reproduction of the Standard's statement, sent broadcast to advertisers ,-.nd agents last December and January. This "fastest growing daily" grew so fast that it outgrew the number of homes in Ogden and Weber county overnight. In fact it grew so fast that its compositors run out of figures in trying to kerp pace with its growth. Then it commenced to grow backwards according to its own sworn statement to the government, to the tunc of 2896 within four monihs. THERE IS A REASON Standard's statement to advertisers in Dec. 1918 and Jan. 1919 10,710 Standard's Statement to Government in April, 1919 ( 7,814 Loss in four months ' 2,896 Then within a few days, according to another statement issued April 5 "the fastest growing daily" grew to the following. (Statement published in the Ogden Standard, April 5. 1919 ) "HEAVY CONCENTRATION WON THE WAR" "With over 500 paid circulation in Ogden City and with over 9000 paid circulation in City and County. The Ogden Standard Want Ads will sell, buy, rent homes and farms." Which one of these three statements does the "fastest growing daily" want audited by the merchants of Ogden? Why not refer the whole three to the Audit Bureau of Circulations? sarndards Camouflage and Deliberate Misrepresentation Look at the figures The Examiner gives the Standard's paid daily average for November 1918 and the Standard's Saturday only average for November 1918 and then has the I nerve to deliberately subtract the Standard's daily average for the last six months from the SATURDAY ONLY average from last November in order to prove a loss. It is like substractin- a slow nine day's receipts of W. H. Wright & Sons from their day before Christmas receipts to prove that they are going broke. Below is the paid average for the Standard for the past six months : 1 'u October 8365 January . 6994 In November 8562 February 7542 1 0 December 7041 March ' 8536 . ixmoSTICE UR L0SSES IN DECEMBER AND JANUARY We obeyed the Government regulations and cut off all mail subscribers who were not paid in advance. "DID THE EXAMINER DO I H LIKLWIbL: Notice us come back in February and March of this year. These gains being made mostly in Ogden City and Suburban Territory and the paid in advance rule is still in effect on the Standard rlease note that our circulation claims for November are true. HIDING BEHIND THE A. B. C A1exSSfiSushed S j . J ay 27th, 1918 witJhin a week of the time the Standard was visited by the Auditor of the A. B. C, that paper sent out a letter t oall advertisers, representing it had a total paid circulation of 7150, ana raised its advertising rate to ob cents per inch. This letter says in part: "With the A. B. C. records before him the advertiser can, at a glance, tell what publication offers the best price per thousand of circulation." ? ui? JT,u c"eWi j the A' B' C ?udi! d not ?ive U 7150 paid circulation not by nearly 2000, yet it so represented to the advertisers in the letter of Mav 27th, 1918 & Whydthe standard misrepresent the A. B. C. figures in this letter? The "fastest growing daily" is getting its wires badly crossed. Jot MAILING THE LIAR ' 1 thepSta"dard rai8cd lts rat,es June !918, the A. B. C. Auditors' Official Report had given for the last two weeks ending March 31st (the last period covered bv the A B C) a dailv NET 1$ 2 SLT A S? TC lT "'t5 aUditrS1 gaVC Exammer a daily GROSS aVGrae f 5127- S the Examiner the conceited b I wa UsiS own drcuUtion figure, for tha tt when it stated that the Standard . claim of circulation was nearly 2000 more than the auditor found it to be - while the auditor gave us 153 more than we claimed circuiaiion ngures tor that time when further, the daily paid average for the Standard for June, 1918, the first month the 35-cent rate went into effect, was 7191 paid. 1 la answering the above misleading statements the Standard calls attention that each and every one was meant to deceive and to cover up the truth. Each and every one is manifestly unfair unethical discourteous and feliUite at- lf STANDARD CaI adVert,SCr' THlS Wh0,C argUmCnt "SJSfT StaDdavdA& WmmmA f rthC Pa$t aS Pub,ished Thc Sard and Exati 3 Itf c , i L 7842 daily average EXAMINER -. 5310 daily average STANDARD EXCESS , , IS,.41 The Standard has answered and proven false or misleading every one of the Examiner statements. The Standard has issued many challenges to the Examiner in the past weeknone of which have been acceptec I "Nuff sa.d" lj TO THE OGDEN MERCHANTS I ' Th! tli b"" bymAg l .PlaC "ePPerf d"rting on a solid basis for many years. We have strove to place a value on legitimate circulation - also on the quality of the circulation The Standard is growing, and wants cred.t for ,ts efforts. A, we increase our subscripts lists we want to be able to increase our advertising rates not in direct proportion vc ! ' Ir I KitoTOBlacSM cation0 do ,h,s with ,he sood win f ,he en,ire Merchants' ,ion f gde- Knwin that SiKifi aiSL'vssrb is: k ment was W ttZZfSt elaVdou gSZZ C'rC'CS' E " M The Examiner seems unable to go ahead, and envys the "PROGRESS MADE BY THE STANDARD." j wlhhJ f E?aminCr have befn made ?n, the Plea of increasing costs, while those of the Standard have been made on increasing circulation. f Tht VaI rtf ' cost5tbutnwe can take of them and give the advertisers a legitimate increase in paid circulation for every increase in rates we have made or will make I SSft ve,W wn'dTt JSEW lie "ns " - M " - -,ve. The local ad- of U" ,0 " "e mi"inK- " ,hCy "e a" ,hCre ,he" 'kS ",em - ' " if |