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Show ILxpert Compares . Prices of First j I Class Gas Buggies I The cost oT an automobile to tllw I , owner is the telling price o1 the wT" less its resale value or exchange val- I ufl at the time when the owner wishe u I to dispose of It." says K. T. StronK. I general sales manager of the Bulck I Motor Car company. "In other words, j I 1 It is not the list price f ihr car alone. I Tin car's value to Someone else at i I later dale must be considered. I For example, tako tho cases of two different automobiles, one listed M', at $1000 and the other at $900. Sup- i .so that at tho cud f a sc.ison the I $1000 car sells tor 90Q atil the 1900 I car sells for only $700. Noting tin H .imvrcnccs between tho nrwimi in. .-i H and tho resale prices, it is evident that H the $1000 car only cost the ownei H $100, while the cheaper car cost $200. H And that makes the $1000 car a bet- H ter Investment. H "Fori after all. it must be re mem- H be red that tin- purchase of a motoi H it- is an investment In personal trans- H portatlon. Interest or payment on the H Investment eomes to this owner in th- H form of service, which is valued In the H measure of its mmfort. convoninoe H and reliability In sa inp the owner's H time. S kTIfiFACTOIU PAYMENTS H ' Assuming that payments In service ate satisfactory, the owner has yet to H j tho same as he does with other buol- 1 j jiess transactions where tho value of H the principal is llk ly to change. The -j less a car depreefutes or lowers in H the estimation of th motoring public, H ; from the time the owner bottcht it until the time he sella it. the greater H i has been the value of its service and H i ihe less has been the cost of this H service In actual money. , The difference between the selltnjt H ! price and the resale value ..f a motor H car depends on three factors I. sr-H sr-H vlceability of the car. 2. DurttbilU) H" of the car. 3. 1 eslrablllty of th Cai 1 "It is possible to produce n ear with j attractive linos and to praise it In i glOWlng terms of such nature as t' f Influence som' motorists to becomi purchasers. Hut when any number of the cars are in actual operation it does not take the public long to discover 1 that the merit of the car is confined solely to Its beaut. When an owner of a car of this type attempts to re tell, he finds that the price another Is willing to pay for it Is ronslderablv . below the price at which It was originally origi-nally purchased. Then there are cars that perform, with satisfaction for o season or two. but lack the sufficient qualities of I durability to make them attractive to other buyers, Consequently the, exchange value of the car ' Is low. j uthcr cars may be both serviceable, and durable, yet because of their size. I losign. or, perhaps, the absence of an ( (!". ient service organisation to support sup-port them, motorists generally do not ! consider them good investments i When these three factors service-, ability, durability and desirability, are . ombined In one car. then that ear represents an unusual value In motor transportation. The owner is not only certain of receiving satisfactory payments pay-ments in service on his investment, but he also knows that Vfhen he want.-, to sell or exchauKC his car. he will get the price for it that compares favorably fa-vorably with the original cost. t IREFUL INVESTMENT. 'Just as the man who makes a cars ful investment in real estate buys properts In a community where every I indication points to Increased values, so does the judicious owner purchase a car that is constantly Increasing in the estimation of the public and w hich, then fore, insures a hlh re- I sale value. ( In other words, the cautiOOl mo-I mo-I torlst who is as prudent in the choice of bis motor car ns ho is In the selection selec-tion of any other piece of busln v i oqulpmdnt, buys an nuipnwsMIe thai , is .,. . , pted as stands! in motor cai valued. Ajnl because it Is a standard ! product, he kmjiw that lis resale lvalue will not deteriorate far below I its original cost. oo |