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Show I NON-ADVERTISERS THE FAILURES. Non-advertisers are the failures, sas an editorial in The Fourth Estate, a publication gotten out for newspaper men and advertisers. The editorial . "Eighty-four pp. cent of the business failures of the past year occurred among firms which did not advert isee "This is the assertion made by Bradstreet's Commercial Agency, Agen-cy, which is as unbiased an authority as can be found in the business world today. "Bradstreet's compiled its information from statistics, not guesswork. guess-work. "The importance of advertising as a business element must have been regarded as vital by this great commercial agency , else it would not have wasted the time of hundreds of trained men throughout the nation collecting and tabulating this information. Bradstreet's thus points the way to one of the elements of business success "The lesson to be learned from the statistics regarding the advertising ad-vertising merchant is obvious." |