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Show The Beet Ww.v To Advertlae la JuM To Advevtae. The beat way to advertlae Is Just to advertise. Get at it with a view to having hav-ing people know what yea moat dealrl to sell, and incidentally letting them know that the apecified Items do nof rep-pressut rep-pressut your full stock. Bsy Interrsing things about interesting goods and have me gooos te tela. Men talk of the secret of successful advertising, but it te all very plain. Tbeesssntislsare to effer what people want, at fair prices, aod to offer it In a way that will make readers know they want It. Tbe art in writing aa advertisement adver-tisement is to ipoek aa tka interested and wellinformed merchant would apeak t a prospective cavtotner. The mere eppearaace of a basinet man's name and addreea In every itaue of a leading newspaper will do a work to increase his trade. Every builneis snan, however la able to givt facta about kls establishment which will encourage people to deal with him. To stale auch facts clearly in a newspaper Ii the principal prin-cipal secret of eucceasful advertising. The idee that it lakes a aumlierof impressions im-pressions to tnnke the avuigeadverlite-ment avuigeadverlite-ment effective is not new. Forty years ago an Kngllah advertlerr aaid to the publisher of the Cernhill Magailne: "We don't conilder that an advertisement advertise-ment seen for the first time by a reader la worth much, The aecond time it counts for something. Tlis third time ths reader's attention is arrested; the fourth time be reada il through and think about it; the fifth time makes a purchaser of him. It takes time to soak la." |