Show SANTA DRAWS VS HEAVIER LOAD IN 1927 1027 THAN EVER BEFORE Christmas Christinas Business in ill U II S. S Already Shows Increase SAVE FOR EVENT Two Hundred Millions to toBe toBe Be EC Spent for Toys Alone By fly HARDEN ARDEN COLFAX Copyright 1927 Consolidated Press Association WASHINGTON Nov 26 26 and Dancer and their faithful team leam teammates teammates mates of or the beautiful myth are draw- draw drawing in ing a heavier load this year ear than genial old eld Santa ever before beCore has placed ed upon his sleigh if I advance ance re reports re- re reports reports ports are to be credited Christmas trade in the United States leaped forward In 1925 1025 to amazing amazing ing records and caused charts of or nor nor- normal normal normah mal mah increase to become scraps of pa paper pa- pa paper per yet et 1926 hung hun up new high fig fig- ures urea Despite recessions in business activity here and there as compared with GlUt a year ago ego merchants expect the Yuletide of 1927 to be still bet bet- better better better ter than last year The tinkle of oC the reindeer bells will soon be heard in full tone for the great reat distribution which marks the secular celebration of oC Christmas Is only four weeks distant Already the cash registers of or thousands of oC retail retail- retailers retailers ers era have begun adding to the music of the season for much Christmas shopping nowadays Is Li done before Thanksgiving day UNCLE U CLE SAM SM m Dl So 50 reliable are the reports that Santa Claus has planned his great greatest est eat surprises for 1927 that Uncle Sam has taken official notice and through the postoffice department has made extraordinary preparations to handle the rush The department spent 8 last year jear ear for additional ser ser- service vice Iee to handle holiday mall mail this eat eatH It H estimates It will have to spend above that sum suns to meet met the requirements Something approaching ng will II be spent this year rear for toys tos alone the thee term including dolls dohis the cd and utilitarian semi offerings of so 0 in recent years and wheeled merchandise The range Is from the rent five article to imitation Imitation imitation tion automobiles at each Im Imported Im- Im Imported Imported ported animals which run un up to at retail and play houses which may rray cost OO or even more MAKE l YOUR OWN GUESS How much was expended for gifts gift to be exchanged among adults Is any any- anybody's anybody's anybody's body's guess with the merchant who guesses wrong out of oC luck but the total tot wilt will be tremendous for Christ Christ- Christmas mas nias gifts gilts of oC a substantial nature hare han been the tendency in recent years Early Christmas sales indicate that the th majority of or merchants are arc more likely to find themselves than han ban over supplied with seasonal goods Advance reports show that adver er advertised merchandise Is moving more rapidly than that merely displayed for br or the eyes of or the shoppers choppers proving that hat thoughtful buyers buers are scanning the pages of or their newspapers and making purchases with CHRISTMAS S SAVINGS S. Within the next ten days some banks throughout the United States will distribute to more than depositors in Christmas I savings clubs According to a study I announced by Herbert F F. pres pres- president presIdent president I ident of or the th Christmas club a cor- cor I Continued on Page Two I cor-I SANTA DRAWS HEAVIER LOAD Continued From Page Pare One oration which sponsors this system of raving approximately of the total sum will wUl find its way into he the th tills of merchants through the hands lands of ot choppers The total lo 1 depos- depos deposited ted In tuch euch clubs this year rear exceeds last ait years jears record by The number of or depositors c has hu increased fold five live fold since ames 1920 1921 It is Ls questioned whether hether special cor corporation dividends and nd bonus distil distri distributions In December this year will equal the sums auma put into circulation by these thuc methods method a year ago but bonk bank depositors are far tar ahead ahe d of the cones corres corresponding pending period of oC 1928 The general agricultural situation is u superior to t last year particularly in the cotton cotlon districts and In the northwest so I a Santa Sant should make heavier tracks along the tho rural routes U. U S S. S MADE TOYS TOTS TO S 'S Ninety per cent of or the toys los which American kiddies will hug to lo their breasts Christmas morn mom of oC this good goodyear goodyear goodyear year will be the product of or American factories f The last available figures II guru those of oC the 1925 1225 census of oC manufacturers manufacturers tuners show a factory value of oC sn- sn for toys The retail sales val val- value ue uc Is more than double the factory value 1 Time Tim was when the majority of or toys loys cold old in this country were Imported Japan and Germany still send many toys here hEr but with a a. few exceptions they arc of oC the extremely cheap va variety vi- vi v Imports for the first t nine months this year re r aggregated only 3 On the other hand children of oC 03 foreign countries will wilt be made happy with American toys this Christmas Our British cousins demonstrate their kinship of taste tute by the fact that Can Can- Canada Canada Canada ada is the largest consumer for our exported toys tho the United Kingdom is second with Australia fourth be being be- be bIng being ing nosed out OU of third position by Cuba Even and Japan buy buyS S IL few thousand dollars worth of toys from the United StOats each year jear ear To- To till exports In the first nine months this year jear were valued at 2 ac Ie Increase of oC over the cones period of 1926 |