Show TO SPEND MILLIONS ADVERTISING SHOES NIAGARA FALLS N N. Y Oct 5 By The Associated Press Shoe Shoe re retailers re- re retailers of the United States will spend during the tha next four years to induce the American man to buy shoes Donald W. W Bolt chairman of th the ways and means committee of the National Shoe Retailers Retailers' association told members of the state association at the final session of the state as associations association's as- as associations association's convention here Tuesday The advertising campaign will start some lime time between January 1 1 and Easter of 1928 and is designed to bolster hoister up what is ie now considered almost a liability in the shoe trade trade- the sales of mens men's shoes The drive will win be financed by subscriptions from the members of the various arious state as associations as- as associations the associations themselves and from members of the national as u- u |