Ogden Standard-Examiner | 1927-10-02 | Page 23 | The Livestock Situation

i c Situation Sit JA Me LOS ANGELES Oct 1 There I.-There There con con- continues continues continues to be a marked decline in the per capita consumption of meat foods and a ever so oftEn olUn It I t seems worth worthwhile while to stand off eff rod r. look at our our- ourselves ourselves ourselves selves so 50 to speak to find the reason why In 1907 there were 2 meat food animals for each person In iii the United States while In 1927 there theris Is only 1 lot for each person However due largely large large- ly to more efficient methods In pro pro- production and distribution and through education work vork carried oo on a larger actual tonnage of 01 meat Is now being produced Irons from a smaller number of animals A e the female animal population represents a a. muc mue percentage na of the total t t animal population rJ lation resulting I In a substantially b I in increased in- in increased creased birth rate per thousand of livestock h population Despite the fact that our meat food consumption is constantly on the up climb with around eight billion pounds of or beet beef being consumed an an- annually annually annually as compared with around five live pounds ten years cars ago 00 still our per capita consumption continues to dwindle The Increased figures In volume do not depict a tendency toward fo greater a per capita a c lion tion but is only y the e natural al alc result r of I Increased population The weak spot pot in merchandising meat toed food animals and their products Is the lack of concerted action toward keeping the thc desirability of such sueh food foodstuffs foodstuffs stuffs for tor meat on the American table is ot of 0 vital Importance to every live live- block producer There is Li the tho keenest competition between all classes of food foodstuff stuff and meat one of the most worthy items is not receiving its just due The Tho producer of livestock In days gone by has taken rather a self attitude feeling that his prod prod- product product product would sell ull Itself being as it is a human necessity To some extent this has been true but there is a dis div distinct distinct spread between the point of actual necessity and the buying power of oC o the American public This spread Is the tho result of ef advertising ad largely largely In newspapers and periodicals and periodicals and here may be found the time reason for the strides that have ha been made by the producers of commodities who have lune resorted to salesmanship and publicity in encouraging the public to use their products instead of meat From what has been accomplished by producers of other lines there can b erie eno question but that an investment in public opinion would return Itself many fold to the livestock producer The expense would be nominal when scattered throughout the an Increase ot of even a pound per an annum annum annum num in the per capita consumption of oX meat would roll itself into a a. stagger stagger- staggerIng Ing sum Several veral campaigns along cat eat more meat lines are under way and no doubt will become as BS success success- successful successful successful ful as have similar efforts featuring other foodstuffs