Show GRAND ORAND RAPIDS HAS NE NEW CARS CLEVELAND Oct 12 By 12 By The Associated The The public picks the colors for its street cars in inGrand InGrand inGrand Grand Rapids Mich Its every preference has been consulted In the rejuvenation of the city's trolley service and the suc suc- success success success cess of the Grand Rapids Railway company in making it stylish to ride the street cars has won it the Charles A. A Coffin prize annual annual- annually ly awarded to the electric railway company contributing most to the advancement of local transportation tion The prize consisting of of 1 1000 1000 Si and a a. gold medal was awarded ar today at a t the convention of the American Electric Railway association tion L. L J DeLamarter former show show- showman showman showman man is general manager of the company and under his hI guidance It has gone after public favor with witha a series of smashing innovations Several St years ears ag It Invited three car builders to contract cars of different types and it gave the car riders a chance to choose their fa fd- fd The result was a a. lighter car of brilliant hue with cushion cushion- cushioned c ed seats seata and numerous devices for comfort Then the city was Invited to a celebration at which all the old cars were vere burned with the mayor maor applying the torch When Colonel Lindbergh came tov to to town the com com- company company company pany named a street car clr for him other cars were wore named for leading citizens High school and college groups boy scout troops and other organizations were invited to adorn the cars with their pennants Whenever a new resident moves to Grand Rapids the street car com com- company company company pany sends him a letter of wel- wel come Employees sit in all confer confer- conferences conferences of department heads and those who avoid accidents get set their uniforms free As a result the company declared ed its first dividend dl this year since 1918 and the Grand Rapids system is being demonstrated at the elec elee- electric electric railway convention to executives executives tives es who plan to duplicate it else else- elsewhere elsewhere where in the country |