Ogden Standard-Examiner | 1927-09-30 | Page 3 | Advises Better Advertising Copy

ADVISES BETTER ADVERTISING COPY MILWAUKEE Sept 30 By By The Associated Press Delegates Press Delegates attend attend- attending attending ing the annual convention of the American Jewelers' Jewelers association here Thursday Thur day were ere advised by James W W. risk Fisk Milwaukee advertising expert to use more care In preparing their ad- ad advertising copy As the number of ot readers In Increases In- In Increases increases creases Mr FIsk said the quality of ot advertising improves cs and dealers must use greater thought In preparing preparing ing copy which thousands of people will read every day Advertising Mr Fisk declared is isone Isone Isone one of the mos nos' powerful mediums in inthe Inthe inthe the world having changed customs and habits and even created new standards of living I