Ogden Standard-Examiner | 1927-09-28 | Page 2 | U. S. Jewelers in Convention

I UI u. S1 8 JEWELERS IN CONVENTION t Newspaper Ad- Ad Advertising Advertising stressed By Harvard Expert MILWAUKEE WIs Sept By 28 rhe he Associated Press Heavily guarded exhibits ot of rare stones and nd precious metAl with an value ot or were opened to the persons attending the Na Na- National Retail association conn convention hero here Tuesday Conrad J. J Brotherly Newark N. N J. J president of the National Retail Jew Jew- def cles' Association told of the need of a a. college as I a step to toward 3rd raising the stAndards of the jewelers In his opening address before the conven- conven Uon tion The e college would enlighten stu stu- students dents on the history of jewels and fine arts such as engraving and chas chas- chasing ing and Increase sales efficiency he uld eald are one ot of the chief mediums In productive advertising according to Sidney su- su supervisor supervisor of research Harvard Bureau Dureau of Business s Research who spoke at atthe atthe the afternoon session Mr stressed the value Slue of carefully planned and consistent ad For thIs reason well written advertisements throughout the year are of more value than ex- ex expensive expensive pensive layouts published cally he said