Show THE LIFTING POWER OF ADVERTISING Yesterday Charles Chlrles Lindbergh landed in Washington the most talked of ot the most lauded tho the most admired hero of the try Three weeks ago aro he was an unknown who would have haTe pro provoked ro- ro yoked a laugh if some one had said he would become a a. world hero in 30 SO days daTs What made that sudden rise rile to fame possible Here is 11 the ex explanation ex- ex as given rinn by Newspaper Advertising n a It magazine devoted to advertising Ionel Lindbergh rose from comparative obscurity to unprecedented unprecedented dented fame within a II matter of i hours His accomplishment and his personality became familiar to hundreds of millions of people eople al al' almost almost most exclusively through the speed of ot the newspapers Probably Probably Probably ably no single personality ever was projected so s completely Into the lives liTes of hundreds of millions throughout the world in such a brief period of ot time Second only to Lindbergh's remarkable achieve achieve- achievement ment meat is the service and influence of the newspapers as reflected by this event st Colonel Lindbergh's worldwIde world world wide fame was thoroughly established by the newspapers in inless Inless Inless less time than it would take any other form of ot publicity or or- adver adver- advertising advertising Using medium to start their presses The job was WI done with without out the assistance of ot any other medium with the possible exception exception exception tion of the comparatively limited activities of the radio Here is a thought of tremendous significance 81 to advertisers |