Ogden Standard-Examiner | 1927-04-26 | Page 2 | Newspaper Ads Show Increases

NEWSPAPER ADS SHOW INCREASES NEW NE' YO HI April By G.-By Tue Associated National newspaper advertising In the United States was greater In 1926 than In 1925 It Itis itis is estimated In the annual report ot of the American Newspaper Pub Pub- Publishers Publishers' lishers' lishers association made public Monday The total ot of national advertis- advertis advertising advertising ing In Ins 1925 was In 1 1926 26 this was Increased to 23 the report estimates This was an estimated Increase or of 67 Per cent Reports ot of lineage submitted by the membership suggest that bureau members av averaged raged slightly better In national advertising than thanIn In the general field the report said Sixty per cent ot of the mom mom- membership ship bee reported their monthly volume ot of national advertising Analysis ot of these reports discloses that the average volume ot of bu bu- bureau reau members showed shoed an Increase I ot of more than 10 per cent In 1926 over the previous year The press agent was considered a 0 menace to gains In advertising ad by the authors or of the tho report