Show VISITOR TALKS I IN RAPID STYLE Nebraska Retailer Says Three Factors Are Important Expressing hi his thorough belief In advertising Fred red W Ander- Ander Anderson Anderson son son miracle merchant of ot Cozad Neb told BOO business men and women ot of Ogden Monday evening that It if he were to start again In openIng and developing his store he would spend five per pct cent of at ails gross revenue In advertising At the present pre ent time he runs a page advertisement In each Issue ot of his home papers besides using every ery other av available means ot of ad- ad advertising ad advertising that he can secure he said Dozens ot of novel methods of at mer mer- merchandising mer- mer merchandising merchandising which have brought success to Anderson In a a town ot of only 1290 Inhabitants Inhabitant were re- re revealed re revealed lie He told ot of how he oper opet- oper- oper operated operated his wear to depart depart- departments departments ments his mens men's furnishings di- di division division di division vision cafeteria grocery store and many other units which form torm his establishment doing a business yearly Yet ho he explained ho he Is handling this business with witha a stock ot of o about worth of at I goods FOR OR FAIR P DE Anderson came to Ogden under the auspices of ot the Ogden cham cham- chamber chamber chamber ber of ot commerce and spoke to re- re retail retail tall re-tall tail merchants and ando clerks who were special guests in the Central Junior High school auditorium Every scat In th the big hall was I taken a few tew persons standing In Inthe inthe inthe I InI the side aisles The speaker ad- ad adI advised advised ad advised merth merchants to be honest In I their thelt dealings to play the game and play it square to buy from local jobbers and manufacturers wherever possible to feature goods made at or near home and to keep as tar far as possible ahead of at the general average In pushing sales I Novel methods of merchandising were explained In considerable de- de de detail tall tail these Including the plans worked out for Cot th the spring and tall fall style shows show conducted by An An- An Anderson's dersons derson's dersons derson's store his method ot of ob- ob observing observing ob observing serving National Canned Foods week weck his baseball program and similar events He lie said that he had built his business from an Investment in 1906 resulting In volume annually to the tho present huge business for Cot so BO small a city MOVING D ArrI Anderson is a rapid fire speaker In his address he touched on hun hun- hundreds hundreds hundreds ot of subjects relating to retail merchandising He urged atten atten- attention attention tion Uon ot of merchants to cham chamber bet of at commerce activities to churches and to schools He lie said that sportsmanship and sports were es- es essential essential es essential in business life Ills His suc- suc success success suc success cess however he declared result result- resulted resulted resulted ed from advertising service and operation In th the latter operation co-operation cate cate- category category category gory ho he placed his plan tot for hearted whole hearted backing ot of com com- community community community enterprises Ono One of at his parting suggestions to merchants was to take Inventory of ot their methods tOt for he said It youre you're doing the same kind ot of business today as you did five years ears ago youre you're not hold holding Ins your own youre you're youre you're oure slipping 00 00 |