Ogden Standard-Examiner | 1927-01-29 | Page 4 | What Advertising Has Been Doing

WHAT ADVERTISING HAS BEEN SEEN DOING William Allen Alien White the tho Xan- Xan Kan Kansas sas editor recently told the New Nc NewYork NewYork York Advertising club that JC If 1 ad Rd advertising should cease ccase the slow decay and ultimate collapse or of ortho othe the tho entire entire- world would folio follow Strong words but White means what hat lie be sas sa's says Advertising is so clOsel closely linked with the things that we buy as to become II a very integral part ot of our commerce and culture as well ell as a source or of o In- In Information In Information formation and ad ads Ic ice Advertising Is the greatest help bell helpa a sound product could have han At Atthe Atthe Atthe the same time limo the faulty product tails falls by th the same medium With competition ot of course thero are bound to be he the evils evils evIls elIs or of o untruth and exaggeration But Dut these ar are arc alter after all evils lIs or of orthe the system and not The system Itself is the source ot of th the advertising and advertis advertising I ing g helps the system to flourish Competition destroys destros the undesirable unde unde- undesirable and advertising helps In that process speeding speeding up the tile ellit- ellit elim elimination of or what is unfit I