Show Jardine Jadi Advises To Sing Praise of Their Tomato Through Nation i Organize and Advertise Says Secretary tary of Agriculture in Suggesting One Method of Broadening Market for Products From Utah's Farms Quality and Flavor Merit Wide Vide Exportation Visitor Declares I IonG ORGANIZATION onG 0 and advertising these are arc re the keys ke s 's which should open the doors of broa broader er markets for the products from Utah Utah's s 's farms William 1 M Jardine secretary of agriculture agriculture agriculture ture said in an au interview in iu Ogden fus Tuesday ay night Secretary Jardine was a dinner guest of W y II Wattis Vattis on the secretary's way to Logan In the cour course c ot of the interview w Secretary Jardine Jardino paid a warm tribute to the flavor or sac and other good qualities of oC Utah farm fum prod prod- products products products and then emphasized that lie found little evidence e of oC any organized ot of these tarm farm products Such products product as tomatoes peas and celery were mentioned In- In Including In eluding canned peas and tomatoes In tact fact it was vas to the canned foods question that the th Interviewer ap- ap approached ap approached the secretary SITUATION PRESENTED lIe He II was reminded that the tho can can- nine can industry reports an over over production throughout the tho nation nallon of oC canned peas tomatoes and corn In the case of oC peas veas and to- to tomatoes to tomatoes matoes the Ih overproduction Is a local problem because Utah ranks ranke among the top In the production of oC canned peas and to- to tomatoes to tomatoes matoes Furthermore the tho th secre sene secretary tary was reminded that the Salt Lake basin project will mean In- In increased in increased creased productivity in the tho coun coun- counties coun- coun counties counties ties which are famed tor for their canning crop crops is I-is H was asked for tor suggestions as to how the in- in increased In Increased creased production can be mar mar- marketed mar WAY Y TO DO II IT The Th Important of oC course Is to broaden the tho market for tor your products Secretary Jardine said and the way to RO go about it Is Isto isto Isto to follow tollow the practice of oC biG ble busl busi ne busi-ne nes ness In broadening Its market The thing thine to do Is to organize raise the th standard to Its highest point and then finance a cam cam- campaign campaign to tell teU the th people what you have to sell Your Tour Utah tomato Is something that that that merits merIt all the advertising youcan you cart can give it It Where Is I there a a su- su superior su superior perlor tomato Yet I have not found much evidence that Its l laro ex are aro being unc by the producers and canners in the th na- na Bation's na nation Uon's tion's tion market places place Furthermore I will venture the opinion that there are plenty of oC canned tomatoes that hat have come Into Utah front from other states and andare andare are sold old from front the shelves of oC your Utah grocers With the th excellence of lC the Utah tomato recognized there Is I opportunity here to broaden Ue the th market b by showing why Utahna Utahn's should eat cat Utah to- to tomatoes toma to torn matoes ma rn toes toe MONEY NEEDED It takes take money to press pre a campaign for the of II a market but financing the cam cam- Continued On OIL lac Pasc Tao r JARDINE URGES MORE ORE BOOSTING Contin Conlin from front J Page One Is less len for an or- or or organization to producers of ot one commodity than for or units Secretary Jardine Jardino told how a dairy section attacked the mar mar problem In the tho ho he cited there wore were several small operative operative co-operative creameries with Indifferent success Under good leadership all the tho small eo- eo cooperatives co cooperatives operatives united to form one bill big central organization to to which nil alt the members sent Bent their milk and cream That one ona ble bl bi organization seas ns In a position to 10 nut out a standardIzed pro product and in such much quantities that it could co 0 o Into the big markets successfully and 11 It Is isnow Isnow now doing it It with hundreds of thousands of ot pounds of ot butter and ond checo a annually The Tho secretary ot f agriculture thought there thelo was opportunity In Utah for tor an organized effort to sell lIeli Utah canned tomatoes u tomatoes Utah tomatoes making the Utah stand for tor something the buyer would as Moaning flavor or and standardized Fur Jur Furthermore he lie thinks the tho bureau ot of agricultural the tho de department of commerce can be of assIstance In the lX cx- ex port market lie recalled that some lome success s was boine met in 10 ina ina It a campaign to obtain hl c a larger cx- cx ex cx export port ort market for tor ra Secretary Jardines Jardine's brief Ogden Was hastily arranged by W II Wattis- Wattis when he ho learned the secretary was on his Ills way to J Logan ogan by motor The dinner was WIL an nn In- In Inform In Informal form formal III Among Amone those pres- pres present ent ent besides the host and guest were Orval W V Adams ot of o Salt Lake fALke President E 0 O Peterson of the Utah Agricultural college James Jamell IL 11 JI president of the Ogden chamber of commer commerce e V W 1 i L Wallis and J U Jr Mr Adams and President aro aro ero former schoolmates ot of tho the secretary All are n ro alumni of the Utah Ulah Agricultural college In tho the dinner table conversation about abot Secretary Jardines Jardine's visits with old friends In the west the thc cabinet man touched on his visit to Dutte Dutle lie was vas a guest Ruest of tt hon lion honor honor or In Butte Dutte for or the Nation National III Wool o Growers rowers convention last week The secretary recalled that In 1893 during hi his cow punching days lie ho was walt arrested In for lor selling without a II li- li license 11 cense and ald was fined 2100 which W was 9 more moll money than all nil the cay cay- uses cay uses he lilt had hid In the tho corral would bring Secretary Jardine will address n a an meeting In Topeka Xana ans on January v 29 and on Feb Jeb February 1 will speak before the thc Ohio Farm bureau ure-u ure In Columbus I |