Show CLOTHIERS TO SPEND BIG BIO SUt SUM Will Ad Advertise Dress Consciousness to Make Men Ien Spruce Up ST LOUIS March By 4 24 By The TheA A Associated Prees shops would be manned by Beau Deau Drum Brum- Brummels mels Brum-mels i mels and spent In pub pub- publicity publicity publicity under a plan to make Uncle Sam drew dress s conscious was adopted adopt adopt- adopted adopted ed In resolutions by the he National Association of ot Retail Clothiers and Furnishers u in convention hero Wednesday Retailers and apparel manufacturers manufacturers manufacturers will join hands hands- In support of the project Clothes make the theman theman theman man It was argued and anI the two groups have ha embarked on their first organized oi effort to make over the American males male's attitude to- to toward toward to toward ward clothes clothe The clothiers regarded as seri seri- seriously seriously deficient In education the theman theman theman man who wears wear the th same am suit to church that he h wears to busIness The Th project was Outlined by Charles 13 E Wry Chicago executive director of ot the th retailers association tion and anI Bertram J Kahn Iahn Chi Chi- Chicago Chi Chicago cago chairman of ot the th paparel In- In Industry industry in industry Correct and smart dress would adorn every clothing salesman ale man In Inthe inthe I the country under tho the plan This tone will be accentuated by the movIes radio and newspapers The merchants attendIng tho the meeting meet meet- inc i ing are ar apparently Practicing what they preach for tor the convention han hall presented a bright ensemble the spring blends with hero and I there II a a different suit ault The Th plan called for a annual budget for three years oars would be used to establish a bureau of ot Ideas Idea for educating the public through the various medIums 00 00 |