Show I LAUDS ADVERTISING OF CITRUS FRUITS LOS ANGELES Cal Ca CaJan Jan 1 By The Tho Associated l CalI Pre re reCal l Ca Cali California I CalI fornia citrus enjoyed during 1926 its lis year ar returning to US for tor ear car earlo car carloads loads lods lo ds of oranges lemons lemon and grape grape- grapefruit fruit E B G C man man- manager ger ager of tho the California Fruit Pruit Grow Grow- Growers Growers ers exchange announced here hero Fri Friday d day Systematic distribution and I Iad ad- ad advertising ad possible by oper co cooperative alive athe methods accomplished this tills result In the tho face faco of production over-production of ot com corn competitive fruits California fruits are arc now v established on a 0 higher level of demand he lie said as asa asa asa a result of 20 years yearl of Cumulative e advertisIng and market et develop develop- development ment Grower Growers face tace another tive prospective bumper crop tor or 1927 1027 sold said with with In the tho buy buy- buyIng buying buy Ing power powel of ot the American public and established consumer prefer prefer- preference ence tor for citrus fruits from this state tate |