Ogden Standard-Examiner | 1926-07-18 | Page 10 | No Saturation Point in Sight

NO SATURATION POINT IN SIGHT Demand for for for- Cars Has Arl for 2000 y cars v Slating stating mere that the tha present oC day dayl is 14 the mere beginning ot of the auto auto mobile business Edward S Jor- Jor Jor dan dm Jordan pl pictured a 0 vat vast future tor that Industry speaking before the As- As Associated As Associated Club Clubs of oC o the World In Philadelphia recently The 20 million CUTS cars in In the Unit ed States are arc but a foretaste ot of the volume volum o e business b that will tIt develop In the r rest t ot of the world In the th opinio not noe Mr Jordan who ho Is chairman ot of the advertising committee committee ot of the National Auto Auto- Automobile Automobile Automobile mobile Chamber ot of Commerce andin and andIn andIn In touch ouch ouch with motor doyel development throughout the th world orld Well reach the th saturation 1 point he ho said when wh n every tani- tani fain fam family ily lly on the th face tace fac of oC the globe lob ha has hasa h la a c car r and when len no car wears wear out FEW ItS CARS ABROAD D The Th automobile has hardly d There Thoro art are ar only b 6 million cars nl abroad compared compare with the th-IO million automobiles to In Inthis Inthis this country an an auto Auto- Automobile automobile automobile mobile demand that has been ac- ac accumulating accumulating ac cumulating tor for 2000 yell years This Is sUlI still the tha business for or the young man Dent Darn worry about the big combinations In tn the th bul buel- busi business ness nesa Thata That's not going coin to corner corker the field You cant can't corner ang business where theres there's a style ityl ele- ele element element ele element ment You Tou cant can't corner brands and 1 and hard Th work The big bl- bt Industries know that They know competition Is s a good thing thine thin and they welcome It Ir It- It With this worldwide demand competition will continue and continue and the the business will grow crow to proportions as yet et hardly dreamed of oC r The Th The home horn market will c continue to dominate for tor or the present for forthe forth the street cars are arf simply Incubators incubators incubator bator for tor automobile owners HINTS TS J This Is the th merchandising sla stage ot of the th automobile business s and the only trouble with the Is that there thero th r are many clever people In it t They want n to make mak it complicated while only thing thine ary ry Is to kee keep keepit keepIt It simple There Ther are ar Just a few tew fundamentals One One Is that every try normal man manIs manIs manIs Is by some woman woma JI may ask s a a lot ot of o trick Questions when the tho sale sal Is heing considered bull shell she'll be the buy one on who says ay when hen and what what to buy It If the will remember remember ber what whet his customer Is thinking about about why his customer wants the product a 0 lot of ot copy will 1 be much and will sell j more roods goods