Show STEPS TAKEN TO IMPROVE AIR IR PROGRAMS PROGRAM Profession to Elevate E 1 e vat e eRadio Radio to New Heights A new profession has hall taken hold ot of broadcasting with the purpose of elevating radio to the heights ot of popular enjoyment and esteem I No name as III yet has haa been found for this profession Its It members are being drafted dratted from the world of oC music and ond journalism to th greatest extent It Is dally daily h helping Improve the programs we listen to not only ns as to contort but as to tom m method thod ot of transmission Until now radio tans fans have suf sut suffered more or less patiently an In Inferior In- In Inferior tenor amateurish type typo of broad broad- broadcasting broadcasting casting that has filled d the air Sig- Sig Signals Sig Signals nals have been broad Interfering with other stations wh where re there was no excuse for It It There has b been en extreme laxity In Inthe inthe Inthe the control of modulation from the transmitter causing sounds to toI I zake ake the ears cars of listeners and spoil an otherwise well rendered sel selection selection c tion Many examples of poor rendi rendi- rendition rendition tion of t programs program have rent the theair theair theair air products of ot Ignorance on on th th the part of the program directors and his assistants with reference to proper methods of ot broadcasting CALL FOR FOIL EXPERIENCE NCE Now the musician and psycho psycho- psychologist psychologist psychologist logist enter the field Newspaper Newspaper- Newspapermen m men n who have handled radio sere ser services ser services vices for th their lr papers and who have b been n most closely 1 ii In touch with tha tho th fans tans are ars being called on to apply their experience and knowl knowledge to radio broadcasting Musical directors and critics who know not only music but the value of ot the various Instruments In an orchestra even to their proper placement with r reference i ito to one another have been draft drafted d dInto I Into this new profession There Is station WENY In New NewYork NewYork NewYork York whose musical director Charles D Isaacson Is one of ot the greatest musical critics In Amer Amer- AmerIca America ica lea There Is station In Chi Chi- Chicago Chi Chicago cago which has hu just enlisted the ser Ic services s of ot D D Richards former radio editor of ot the Chicago Post Poet POOR WORK BARRED BARKED These men be bC b the new 1 profession profession sion slon arc are putting their heads to- to tog together to together g gether ther for the creation of ot bal bai balanced programs and for tor their ren- ren rendition rendition ren rendition In lit I the clearest and truen mann manner r possible They know where whereto whereto whereto to place the various Instruments either r alone or In groups to get the most perfect tones through the microphone and transmitter They are arc choosing their enter enter- entertainers rs more carefully some In InI their zeal for tor best programs even I going to the extent of barring certain certain tain tam types of ot singers rs or players piaye from their stations They arent aren't radio technicians technician y yet t they are paying closer atten atten- attention attention tion lion than ever ev r to the technical Im Improvement Im- Im Improvement improvement provement of their stations They are experimenting with high pow power er and low power pow r with high and with low frequencies with hurl hori horizontal and with vertical Waves vave and with many other novelties s that they believe might be useful In radio broadcasting S SEARCH Cn FOR OR TOE TIIE NEW In their program programs they are con con- con constantly on the alert tor for new and novel mat material Station right now Is conducting a contest for forthe forthe forthe the best beat one-act one play lay suitable to toradio toradio toradio radio rendition Other explorations have been m made de for good radio play plays so much different from the type wo we are used to on the stage Station In 10 Oakland Calif has done great work In the educational educational educational field while others othera have be been n searching for additional material suitable to broadcasting All these thellO efforts to find some some- om something something thing thing- new and Improve the tho old are ar products of ot the new profession In broadcasting They cannot but bring a a higher cia claus of ot programs to the country's radio fans |