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Show I I 1 "HOMtife CLUBS -- They Should Be Organized and Ac tin in Every Comhvnity. PATRONIZE II01C MERCHANTS Thi Great Danger) Local Intereata That Are Found In the Mall-Order Mall-Order Syttemt-Educats ' the Pbllc tfopyrlghted, IX7 hV Alfred C Clark) Why should tade nt home? Why should wo nmsfcr home In any way more than any or plaoj unless It p s us financially' first, because It Is our homo. ThoHtdo wo ahould tako In Uio prosper ' ur homo town nnd our neighbor should be suf-Ilrlcnt suf-Ilrlcnt Inducement to live them tho preference Bccond, lerause beyond all doubt or question, I pa) a from a mono) point. Tho greatest menaces) the country merchant to-day Is tk mall order biulncss, and with Uieartllne of the country merchant onset Inevltablo los to tho cltlicn of Mh town and, ountry. What at first tw comldered n great convenience nnlm exlilblllon of commcndnblo cnterpike has grawn to bo ono of tho orls commercial cvlla. Tho aucccsa of tat mall order houao II tho result of constant, ox-tenalvo ox-tenalvo and Intelligent airvrtlalng It la not by perslalent swIdNiik ns aomo tell us, for no business m orer built up In that way. Tho Iimk merchant ran do no better than to adopt the anmo method, tho JodkfM uio of printer's Ink. Whllo tho merchants m tbo heaviest heav-iest luitnedlnto losers, sl could do nuch toward checking aad corrcctlntf 'hla growing evil, by liberal udvertia-ng udvertia-ng and publlslilng prices, they ahould not be exiiectod to do It alt. Hvory nenepaper ahould preach home trade, ery teacher ahould Instil It Into hi pupils In tho school room, crcry minister min-ister ahould preach It from the pulpit. pul-pit. Tho debating aocletles nfTd political po-litical conventions should dlscuH It. I'be Internets of town and country mil newspaper nnd church, and so-"lety so-"lety generully, nre ao Interwotcn nnd mi Identical that whnlcver lojures ono will eventually Injure nil Whan tbo merchants are compelled to bring on mailer stocks, and emplo) Ih help, and iwy cheaper rent they are not ilone the autTerera the whole community com-munity reels the loss The pries of real estate Is largel) depiudeat oo Ita proxlmlt) to a good town Kent are lependent on the amount nt business. tho incriliant can move to aome other own nnd eatabllah hlmaelf again taoro -eadlly than can the proftailoaal man ind many others who have built up business through )oara of acquaint-inceslilp acquaint-inceslilp mid eatnbllshnient of cha ictor. If tho farmer or proirty own-r own-r In town, want to ael out tbey aro ho greatoat sufferers they can't nuvo their proper!) to some place ahere people are booming thlr town ind country by patronising hoeio, Tho remedy lies In education aad publicity In many placet that education edu-cation will come through bitter experience, ex-perience, but, In other communities, ivtiere they are quicker to detect the ipproarlilng evil, and heed more readily read-ily the warnings of the proaa nnd frlonda of home, they may correct the vvll more readily. WtNiltli nnd iwner are corraptlog Inlluenres and the mall order homes ire probably not sending out as honest hon-est goods ua thoy once did They hale learned the trlcki of Imitation and lubatltutlon nnd how eaa it t U lecwlvo tho public Ilut if the mall order nun la honeat. and hie nieUiods of advertising legitimate In ciery n his auoces Is of no Interest to us and will never benefit our community In the allghteat degree It cropi 1B)ull fall or slckne render us short ol money wo could not expect him to Tint u for a dollar we must always look to tho borne merchant for credit In times of adversity. I Who la to blamo' The mall oefci "Hiusel Not In the least ve a, ire to blame. The nearsighted n chant who 2a lost trade by not taj I qualotlng the rommnnlty wrth Mhat ho has to sell and with tbe met that people could obtain at home where they could personally examine them and return them If defective In an) way, goods at a low a price as any catalogue house can sell them, every man ami woman Is to blamt who aends away for goods; and everyone every-one who falls to raise his voice In favor of home trade The editor holds the most responsible position and should be the leader In this movement. move-ment. The remedy has been outlined In a general way. Wo will suggest the first steps. It merchants buy at home they cannot consistently ask others tr trade with them when they do not patronlie their brother In trade lhr editor should patronise home, anu even at considerable personal mcrlllrc refuse foreign advertising for Hues -ol goods In competition with tho home merchant The editor deserve tnori credit than he receives Man) a well to-do farmer or city man would think himself Perfectly Justified In sendln nwu for all Ilia grocerlea nnd cltth Ing If he thought he could sute ten dollars thereby on n ) ear's purchuic but most edltora forfeit man) timet that much every year by refusing ad vertlslng from distant firms In the same lines nt bunlness ns his home merchants, nnd sometimes the home merchant even then decline to ad vorllse Trade at home clubs might lie or gantzod, with mnttos something like Club," or "I I'atrontto tho Homo Mer-ohauta," Mer-ohauta," or "I Hit) Nothing from Mnl Ordor Houses," for mcmlier to display. dis-play. Iho acceptance and displaying of audi n card might comtltuto u per-so per-so nor member. Much of the trading away from home la due to thoughtlessness nnd Ignoranco of builnois principle. Many persons consider only tho first Are you operating the tread mill to pour the wealth of your community Into the bottomlesa hoppera of the mall-order houe? Are you driving your local merchanta out of builneaat If you are you are killing your town and your own Intereata. coat; It they savo 35 cent on ft ten-dollar ten-dollar order by buying from a mail ordor bouse they consider that clear gain. They should bo ahown that n merchant and his family living In their midst. Keeps up a lioueo, ay tnxoa, ndds to the social features, contributes con-tributes genurouil) towards public en torprlaos, etc. It by bii)lng nt home their town gives support to several inoro local merchant, crentlng n bettor bet-tor home market thoy got bnck n liberal lib-eral percentage livery man and worn-nn worn-nn takes more or less pride In local affairs nnd I willing to contribute something toward home Improvement. Improve-ment. If the matter I fairly presented. pre-sented. That U why I suy tho rem-ody rem-ody He In education Most mall order house claim they are enabled to sell cheaper than coun try dealers because they buy In larger quantities and get especially low-price, low-price, litis Is often n base mis statement of facts, let mo cite an In lauco: A stock man from eastern Wnahlngton was visiting In Kansai City. One morning, walking with hit nephew, who wna n clerk In a lead Ing wholesale hardware bouse, he asked where Wand & Co 'a storo was located. "Don't think I over hoard of them." replied the )oung mnn. "O. ves. I do remember tho firm: they hnva no more, they have an olllco In (giving tho name of tho building), but I don't eo how they can sell hardware) hard-ware) ns low at )our home merchants, for whllo we sell them goods nt less than retnll price, we don't give them as low prices ns regular dealers, became, be-came, they hti) In such smnll quantities. quanti-ties. Juit as they get orders." The stockman was greatly surprised, ha supplied ho had been dealing with ono of the largest firms In tho city. Tho mall onlcr business has developed devel-oped so slowly, nud works bo quietly that few persons reallio tho magnitude magni-tude It has assumed nor to what ex tent It Is now- sapping tho life blood of many imnll cities and town, Ihen now- we bear the oxcuso given for sending away for good, that tho merchanta mer-chanta carry uch poor stocks, Tho wonder Is that Uiey carry any. |