Show I BUYING NEED Advises Against Boom One Year and Shut ShutDown ShutDown Down Next Sp 1 t nl Dip ni h PARK PAn Fl Fin Fla harch 27 Price Prices Prices have base again turned up- up upa up 1 a ward ud and Various commodity i and tile the loot cost of or lii 11 living mit Ing figure i show that hind th the lI Is rIsing 1 he question as to the hf effect ot of otI o I this hI tendency on oil business 0 was put today toda to 10 Roger V W B u son the a and on 1 loon 1st The The first effect of ot rising prices price I I 8 a stImulant to business sa sass the statistician When hell u hon things thing tart start to go III up lh Ih the people aba win ho have ha been nailing alling hut bu titters liners al also alio o stock up with nith miter miter- l lal IsIs ls As A the movement continues hO eHI the same asme mo tendency be- be become becomes be I comes come a n bT brake ko on business IS hen prices get above e tile the lovel leei that most moet mo l people consider tr value alue they stop busing Ing altogether A Ac Aca a matter of or fact tact the he n average bus bus- buI buy i I Ia I ei el goes at the tho thing In fashion T TI rIO LM Statistics ha e their uses ups u s but bu a also 10 their abuses abuse The cost ot of o 11 living Ing Indices are arc re useful 10 to the but are often otten danger dinger- ou Otis ous In the hands honI of ot the li h man manI I Isher's Inde Index If la probably the Iho bet beet price index Inde In existence to to- to toda today da day inc bmg weighed Lyon Lyen this Ibis however must b be used with discretion When lIen the risher the Bradstreet or OP any other prIce lade Inde oho shows an n increase It should hollid be that hat this applies 8 onlY to the average of ot all corn com modifies When hen hen no e purchase coni- coni we Ste do not nol bu buy the a at average or- or erI orage age list but we buy specific Cr- Cr or tides Therefore although It is h 1 I welt well to st watch atoll atch Fishers s a Inde index yet ye the Important thing when pur- pur purI purchasing pur chasing I is to study the position pollion of o I the Hie lie specific commodity or article which one i Is purchasing GOOn GOOR AH 10 might t be ue gh given n showing that I the he general price Index IlIde has risen all prices have hate not risen Fot 1001 Fo in- in instance In stance atance one can cin c n obtain mote mOIl ac- ac actual actual ac value salue alue for tor II a a dollar today toda y when purchasing an aul automobile than at any previous pre lous time in his hl- history hl tory lory Not ot ot only are aro the automO- automO tIles lilies 10 CI but the Its It and efficiency are re ir being materially Increased s doc does not mean that automobiles may mat manot not be lie reduced In price They pi will a iii be a time goes on but hut even eten 1 en at nt the same price one will still b be f mote mOle In actual value alue alue In 1925 1923 than Ihan thanin n In any pre previous lous yeal This sam am fact tact applies app to 10 tires oil ga gasoline and practically all tic ne connected nith this gro In Industry CilIa PI n 11 10 1 row nt another 0 illustration of or 10 loner loner- r jing Ing prices is the I h In electric current currentI I which we Ste e use uso for tor lighting 10 11 1 I antI and other pui POI poses While bile the th securities or of o light and ant pow companies have base neen Deen going up the price of ot the th commodity commo has been going down 10 don n a In ibis Ihl respect the electric pm power poster er busi- busi business ness hess I Is just the opposite of ot the ih telephone The fhe cost tObt or of the latter increases ir p T r unit the phone subscribers Increase In iii number but the cost cot of ot dee dee- tile PO el deeleR per unit a the amount Increases In rease Elec I triciti tOI foi oi light and power potter PO er Is be- be beIng belag Ing lag bought for tor or less Ices to today ay than lii hl an antime an nv time lime line In II its history and nd en een 1 lo lo loe e et prices si will Ill III le be b Introduce I 1 in III inman 1 man many during 1925 Among the household l con ties there I Is which eser- eser one uses lI es lid which hleb Is i lUng idling less Es toda lodol with nith the 1 late 1921 nut ond nd 1922 than tItan has for tor nine years ear Other illustrations n might be he given glien seli these thes to sho show shon I the he point In mind II I I ill i'll S no u hO DOW 1 S 1 he lie above e pi t are I vr r owing 0 Ing to definite fundamental 1 leniencies but bUI in itt addition I ale atO n many that I hat 10 lower loiter er today loday because of ot and reasons u When lien hen taking laking a list of o commo i mo are re the basis one of ot the price Indices vie no find 44 commodities selling for tor le lethan le- le 14 than Ihan they did a sear ear ago go these ma- ma mabo may bo ho mentioned I 1 rull chemicals and dru drugs textiles textile cotton cotlon and silk alk coal an ani J 1 coke cole naval al stores turpentine building materIals l Hl III Cl SCIENCE Without doubt the th people need neel lo to be educated connection with lIh busing bu Ing 1 ihie lie which Into I the he store ha has been de eloped until It can eln ba depended for tor almost re rc s sues le i poison ei i Is carefully and anti oilS oilS-hi trained rained The selling goods has ha hn become a fine tine science but very sery ery little has hag been done dOlle to help the h public to bU bus Intelligently ly As a of ot this lila people bu e eer everything er thing when hen they thea the al ame a e flush and then Ihen stop slop almost almot an buas but bu as little a as possible 1 Ibis his Ione one cause of or o our r successive e pc lods of ot pm and mid depression The Tho a CI ae bu buyer buer cr whether man 01 oi a woman oman Is a good like the brakeman on II a a rail oat traIn It Ir some ome lone suggests that Iho tho ho car Is too cool the he an lurn turns urns on Oil all Ih heat hent and nd the S s rie cai cal I sta vs a-vs a that w a sy sy y until someone suggests that hit the car Is getting too W rm then lien the ma 11 1 linns n mIS oft off alt all tile Hie heat hent and opens Id wide aide th the I PURCIl si i F I Il there I Is al alnas's aa some Sonic commodity commodity ity or all le that Is 1 too high and careful bu era their of such uch a I product until It conies do down don n In linen prien On the tho oilier hand band there thero Is ala ah SOniC Romo that is s selling elling around nor nor- nor normal mal 01 em e Ci even een On en bolo below the tho cot cost ot of laIn lines of or shoes hoe at e an n ot or inch such article lod today loday y When en such a con condition exists careful bus ci s is ill purchase all 11 they thet- oed eed for tor some sometime sometime sometime time to conic come l len iven en S though the th pike which I la is the erge a for tor all at al i tides Is higher than 1 eJ Such uch a on the tho part pirt ot of the buyers buers would do much to 10 cut cuI down the lie dangerous peal peaks of ot over oter 0 H e expansion and nd tillIn fill fillIn itt In theall the all valleys s of Ion depres-Ion slon ore More Moreover over oter tIeso thene erratic conditions condition must be ledl wo we ar are arp to 10 o hase hav business bulnes really healthy happy and prosperous REASONABLE I Nearly eVerY verv week I 1 hive ve to Ie I ferret terrel to the an na the best besL Index Indea Inde or of o conditions a when hen considering all sections ot of o I 1 the and nil cli line lines of or buol bimal- bimal burl nes ness fleas We P iu C I a a 5 read readers en will still III ro- ro r |