Show ETHICS OF MEDICAL MEN MENI I abe he British Medical association has up once more the question of medical advertising With Ith us ua the medical profession contends that the only ans ansel ansei el Is that they on on t advertise and nobody else shall Meantime while all nil other ad adver er er- er Using gro grows better largely by the tho action or of o the advertisers them them- themselves themselves selves medical ad adv for tor the roost most pat pail pait I is merely less ess bad and that largely by the refusal of ot pub s to accept the worst The I natural tendency of ot other advertis advertis- advertising ing lag Is upward it takes pressure to keep medical advertising from going do downward n ni ard Is not one remedy In the hands of the legitimate profession itself Not that Individual ph hould proclaim ely competitively theIr alleged pet merits But Dut the profession collectively has some something thing hing to adel Uso in which It has no scientific rival rival scientific knowledge and Ino professional standards There are legitimate ways lays s ays of I saying so Is it not possible to combat mIsleading advertising not notly ly an Indiscriminate bane hanl ban but by hy of- of offering ot of ottering fering something better ette |