Show TRADE S GAINS Larger and Better Cars Car Bought By Men of Moderate Means Po on every ery aid side ot of o U us u-ia u a gradual Ironing out or of European difficulties despite lp ee several erol small n Ilare upa e during the Scar icar and ond a 0 greater demand for toi automobiles brought about t through education of the tho motor busing put pul 1 ul II li h has made mode for tor the tho and ond Detroit a 19 1923 3 long to be r remembered sass M s Harry I M Je Jewett pit prel president lent of ol th the Detroit Motor com com- company company pany rho most startling sla Instance to tous t us DS of o the tho prosperity of the people as os a n whole ha hm has been the purchase by b mechanics and ant members of the tho building trades of o list list- listed ll ted ed d at prices or of o a 0 thousand dollars and over oser Other startling disclosures losure or of olour our distribution department were ere That more moro women omen are buying cars carsIn carsIn carIn In their 01 own n names than ever eser e er before be- be before fore roro that the percentage of families lies vi with lIh two to or more mG automobiles h has mole moio mG 0 than doubled and that persons with average incomes are ari or turning toward the purchase ot of ol bigger easier tIler riding II and nd moderate priced motor cars care The man 1 with Ith a month or Ie leo lee Income we e find bu buying Ing tin the Ih bigger automobile with the aid of one or more members of his family family ly Iy to tG combine together to buy that tha easy east riding or po powerful automobile they only onh longed foi for In the tho past This li is the tho result of ot lower lowr prices and 11 better values alues h In the Industry In the agricultural sections section It Is tru true Ih that thit t the Iho farm 10 hate I suffered Buffered brought lion llon in prices pi Ices or of o rn farm taini m products product but bul butman butman man many lessons lemons ho have halo 0 been learne learned l at ata ala a 0 groat expense by the farmei which will III more thin than double their ll All Indus Indus- Industry In later years years ears try ti tr suffered severely In 19 1920 0 let that Sear year eor did tI vi us more moro good than Ihan i any pre previous lous decide decade The mistakes mistake I i of 1920 will never be repotted Wo We will never ne draw daw near neRr them have hate learned th that t marketing Is as a much a 11 put pirt of 01 their Industry as tho growing of the products With political trou- trou trou troubles hire bles of thin world worM gradually smoothing them CR out the tho th farmer will III find It easier to mar market ket hi his hil wares ares The knowledge gained In 1923 will Ill clan nho make the problem e etsler Ier I agree with the theman man many pred predictions of a prosperous agricultural icar ear car In 1921 1924 There Thore are other pro predictions ofa of ofA ola A totally different character hO how however ever eser cr with which 1 I do not agree Chief of these li Is I that the point of I h his been reached In au- au automobile au automobile ownership A nan man once oncan an nn automobile o owner 1 wilt will III alwo always 8 be an automobile 0 owner ncr Conse Conee- Consequently the more automobiles sold southe the bigger m must be bo the replace replace- replacements replacements ments The Increase In 1 1123 q 2 23 3 automobile sales Ies touted all those who said eald In fn 1922 that lint the point of s saturation sit had hd been reached Those who ho lire are ar I telling a similar story tory this year I 01 aro e lust Just is ns far tar wrong rong As s le long longIn longas as civilisation I Is as dependent on In transportation as 11 It I Is at the pies pies- cot ent day w wo we can COIn scoff at those thoe who ho endeavor eavor to tG sho show us that a II poInt of saturation I Is near at ot hand 00 |