Show 11 j Can You Remember Way Back When A merchant bought spate space in the paper because his hs friend Bill Smith was the publisher and Bill said his paper was read by nine nine out u t of every ten families in town Purely a friendly transaction tion with no thought of whether Bills Bill's statement was open to question or his judgment in error Today the merchant wants want to know what returns the publication will J JJ J gi gie e as an advertising medium Competition has forced him to buy apace ace as he buys potatoes or sugar not sugar not because the seller is a friend frienda J a of his hi but because he knows he will get the full quantity that is paid for and that the expenditure will bring profitable results In other words selecting mediums for advertising has passed from froma a haphazard procedure procedure to an accurate scientific process This hase has been brought about through A A B B C reports ii e The Audit Bureau of Circulations was organized nine years ago to provide verified circulation data the use of ad advertisers It now has a large force of auditors who cover the United States and Canada once a year au auditing ting the circulation reports of ov over r I 1400 publisher members l A B C C reports containing full fun data on all circulation questions fur fur- furnish furnish nish the only means by which the advertiser can be positive that his hist t advertising is ia reaching the prospective buyers he desires The Ogden Sta Standard Examiner is is a mem mem- member mem- mem member ber her of the A B C Th Their Thir jr will be furnished on request o 1 I 0 C WRITE TO THE AUDIT BUREAU OF CIRCULATIONS SOUTH souTH STATS STAn 1 STREET CHICAGO FOR A COPY OF THE MEASURE OF YOUR MESSAGE |