Show i d i A NEW FEATURE how hok wrights quiet days hum h with business Tom tomorrow brrow and Satur saturday dav W H wright sons co inaugurate what they ohp y call a two day sale ale A salo sale chichis chis intended to make dull friday a busy day and to give saturday shoppers the advant advantage aie of low prices theres an daiy easy way to 6 i make nake busy days of dull ones said the ad man yon you simply decide to give the people something they want at a cheap price tell them about abou tit it and then stick to your promise some people tell us we are clever advertisers that is not true our advertising has only two points of merit first we dont speak unless wo we have something worth telling second when we do speak its the truth our ad in this avenill evenings 9 papers for example is not a lot of senseless shop talk it merely ly tells of our dour two day sale and quotas quotes very cheap prices ahe the price is the drawing power if its cheap enough and we figure that it Is I 1 foolish to advertise prices unless they are cheap enough yes we will have a crowd friday and a larger one saturday we know it because such prices have always brought crowds and saturday night we will have a big conceit concer t in the store and another big crowd because we are willing to share profits with our customers because we are content with small profits but must have lots of them I 1 |