Show ATTRIBUTE SUCCESS TO M advertising in no an interview recently warren wright president of the calumet bale bak ing powder company the largest bak ing lowder lewder company in the world stron strongly dy rd the use of news news pap r advertising and points to calu meta success as proof of his statement calumet sales are two and one half times as much aa as any other brand stated mr wright ard lard we attrib attribute ato this to clr lavish use of newspaper apace we bileve that the newspaper is the most direct medium wo we can use la in getting our out message across to the housewife and we know from our expo fience co ering thirty yeara years that the th 0 housewife will respond to newspaper advertising a ii icker than she will tc to any other fona foria of advertising ive tie housewives have confidence in nev shaper advertisements because becam they know that the newspapers ept set up tip ugh ligh standards for their advertisers adver tiers it Is for that reason that the housewife luf lock ks to the newspaper paper for information on products in which she is interested 11 |