| Show 1 advertising A public good advertising has come tc cupy a very large place in the present day life of the american people and it is a yet only in its begin ninga appropriations for advertising purposes are becoming e r larger but the limit has by no means been reached twenty bears ears ago with but few exceptions proprietary medici medicine i ne people weri were about the who only men appreciated the power of advertising to the tile extent of being willing to run well into the thousands thousand in their advertise adver advertising ing campaigns now it is not net a surprising thing to see reaching into the HUNDREDS OF THOUSANDS OF DOLLARS RS IN A SINGLE YEAR I 1 while general advertisers have been showing an ever increasing faith in publicity local merchants merchant all over the land have been proving for themselves kes how larger a place it should occupy in their busi ness IT IS NOW A AS HARD TO FIND A MERCHANT WHO DOES NOT INOT BELIEVE IN advertising AS IT IS TO FIND AN AMERICAN MAN WHO DOES NOT READ A NEWSPAPER A advertising d er is in no sense an interloper ile the field of modem modern business it is THE tile vitalizing atmosphere IN WHICH MODERN BUSINESS LIVES I 1 IT RESTS UPON A aca bound SOUND AND legitimate A foundation AS DOES THE RAILROAD THE TELEGRAPH OR th E TELEPHONE I 1 IT TO THE advertising IN THE tile NEWS AD IT PAYS TO PATRONIZE CONCERNS THAT AD VERNSE AND IT PAYS TO GIVE FIRST consideration Ar TO advertised GOODS I 1 |
