Show FORMER FORNE R PRICE STORE MANAGER TELLS GREAT EXTENT OF MAIL ORDER BUSINESS L R Fil milridge ridge former manager of the J 0 penney company at price but now located in watertown V Y aa as manager nana ger of one of the new reny ren Y s tore end taft new advocat Adro cat a clip from ibm local paper carrying the announcement of a big paper for v ward etra pany chicago tho contract railed called for tons of tita logue paper q a rear vear far a period vf f ten year years in ta to the big ton on tract this tom company pally secured a second con contract tract to supper tho the chicago corn panr with the balance of the th paper re foi for tle year 1921 1926 which bad not alre alv been bern cont contract 1 fot for the entire montgomery ward order will avill keep two of the fastest catalone cat alope paper mashike running constantly dur ing the 1 period tf t the contract other oher than the machine room rooms will alao neressa necessarily rIly be running faill force during flor ins tb tho period to keep up the products 1 11 I 1 Is s interesting to know the of bieh stith ft A contract for the of a bie big mail order ordel bourse house mere mr re enre cars ha bait to be taken IT in the manu to fa uro of catalogue paper than new news I 1 ritt more consideration for clean li at d general quality Is given in pre pro p paring iring the wiota tha the paper ia is print printed 41 tn cn osmonnd S pound san sam th printing of the plain ROC goes into one enl of the til telline circles about the room aal out cowa out of the 11 other e en 1 I A 0 rin atul atu osue logne printed cut boand wrapped and addressed mr eldridge elan ige la Is very much interested in the mall mal order lorder house busi business and finde finds them a competitor even een in the east where the buyers are eloc to bie big stores hi ilia letter wae was of 1 to the yew A and with the t bought that tt it would 1 4 equally Interest interesting ug to ita its benders ica ven derx ders it t Is e published below watertown Water N 4 Y feb reb 22 0 0 1926 1920 sire mrs grace cooper the tho new news advocate price utah dear MM mrs cooper I 1 am enclosing a newe news clipping clipp lne from the oeal dilly d illy paper which I 1 thought would interest you both for its it eti sta titi tiati cat cal value and awl also aeo that mr cooper wis lat at one hine associated with the firm mentioned it boull cecin that there are very few of us falio lie stop to ci molder ei neller the gi gantle ecale scale on which the mail order home house atee and anil while I 1 hid always been more or loss informed aa as to their activities to me these figures are a revelation ahm should rood good thinking matter for ue the merchant situated ia in what we term tho the more remote pett pet tion lons of the bounty ant partially partial lr eipl ains ft it greit gre it amount of hr his potential business bus inee ia in InS incident ident air ill jr I 1 do not mot think that 1 I tho the business Is going to rol 1 per it ie Is a great problem fr fri every merchant to con co neiler siler I 1 had bad al aa waye ways thought that the iain II in a clone be b these house houses trade from such districts dietr teta ne as tha thatah lion where transportation toots are uh but hero bore we have the same thing to COR tend with as a a nv ov mothr place also t J an am to understand tant even evert in the enties where the arasil order concern cone etri jq located they to great reat business bin lne by mati mail the american people either like to bev a pie pla in the poke or ot barnum Is right call it whatever you will value for fo value and dollar 11 for dollar Is 1 no question but that the aver aie age mt merchant erchant can foni tora pete peto with those people but hine nine tenths of them do a not stop tr to consider tho the seriousness of the subject I 1 thousand tons ct of paper a at atar at la is quite A it wal and for the layman te to conceive of its te m S tattered broadcast in th fw of rat cut alagi it becomes be toine a 4 ta to bout town and ant ano jat shoula ie com batted from berr merr angle I 1 relieve W in using tho the fame weapon to fight them which is consistent and legitimate ad ver vert tsing particularly newspaper ad ver newspaper alver advertising I 1 might ad I 1 that we ue uso it here and lots of df it and furthermore we pay for it to the tune of eighty four cents a tol col dmn inch glad to aco see yon you adopt the nonstop stop news plant aliv not work it t in ca con a Ire floP the display it ikes tikes t the new news element to make the paper and comes as a natural consequence debt regards and sincerest wishes as ever vours L R |