Show POLITICAL PUBLICITY Mon Olon roc midi mich evening ws tile newspaper man has a lot of 0 friends friend i when a political leal campaign looms up lip in tile distance list a 11 CC fellow who never previously had manifested interest in him begin to allow low him attentions people who iio never fremed tu to care much about hia his newspaper sud benl show shou an all in intense tensie desire to secure its support chis I 1 his is perfectly saturni na since tile newspaper offers the means by winch which candidates can touch tile greatest number of voters uhe llie expense of reaching them through adser advertising is trifling compared with the cost of lar izing by letter nothing in ally newspaper is read more attentively tent ively ely than the political advertising ver er since the nil all want to know what n candidate lias to say for himself when the wire pullers appeal to people s prejudice the honest man ninn cin can gt buck back at them the tile truth through a newspaper ad A vigorous campaign of facts and reason in tins this form is a n hurd one to beat the nem newspaper paper travels faster nd lid it reaches iuan nian more homes than man an political bacler can call touch A frank frnnk newspaper neNN paper appeals to the public mind people feel that a candidate will stand b it statement made in lit pruit ore ers ink they like the tile mail who ho comes cilles out in file with a prA positive itne statement of his 1114 4 views in a campaign fought through advertising facts and ana logic and ana raaon bland wild the best hancck ha arron aid prejudiced do not ilot hound well ell in cold type but lie lor kr and constructive ideas an all intelligent point of view tie and the appeal to reason win the it t ell tion of the tile botera as Is they sit down at their lei leisure to read and think this wan of claing thi th Kal mal game gaine is ii at nt t cacti rac ti to tile man ulan of ideas and the tile for good govern ment me nt |