Show IN RE PROVE MOVE WAS GOOD although though il a late convert to the uge use of advertising as a business factor ac t or the old co op 0 of ish 1 furk haa has become convinced alb sa that good advertising is as important a part rt of r their business as careful flip buying last yar this firm did advertising 4 timing in tue the way most mall small stores do ba haphazard d anil and only occasionally this seaon they started out on an a definite campaign of effort and report to I 1 date at that one de apartment part ment t of the store show shows an art increase of per rent cent be far over last las t year yea r while another shows 93 per cent increase other departments are als also showing up in proportion this surely proves tuat it pays s to advertise payson my Payson conlan ian |