Show THE GROWTH OF ADVERTIS INQ ING the aay multitude of houses have gone on to fame and fortune through the pathway ay of advertising would a romance equal to the most glowing fic fiction toil A large manufacturer of food specialties had bad used magazine ad ver for some time and had haa secured a little distribution every where ant hii hi line wat not net much of a factor in any place in chicago groues were handling ins iiii product in 1919 A newspaper campaign nail planned and tho the salesmen went from grocer to grocer telling them of the product and of the way the thing was nias go ing to he be advertised in that city more than 4 OW dealers vere sold an aggregate of cases u of the goods before the ader advertising began a few weeks later these dealers bought the stuff because they knew from experience what could be done by a good advertising campaign they knew the public would call for the advertis ed product a id A they did not IN want alit to confess them themselves selNes behind the game by not hai having ing it t the ader advertising manager of one motor company sava a that an nit announcement no occupying lines lilies of advertising in newspapers costing the company less than i 6 vas mas the big factor in selling automobiles another motor company estimates that it received returns k worth from front one double page ad artise nent in a san fra franf 11 cisco newspaper A nes newspaper paper ad advertisement costing 70 brought another motor car company of los loj angeles sales les of cars morth orth 96 human nature is ii pricita tl the same in pric as in chicago or new york or san francisco Francis if you hae a good thing ou can persuade those hose who need it to buy it if you ou t all 11 them about it and it malus malits difference whether ou oil are running a lug big automobile or j loot product busmen or a retail store |