Show kc keep ey up UI to 71 6 D ditc t j e ily NELS DARLING LI NO A nev new year s greeting 1 in the paper during the month of august Au fiust that has appeared in every issue since the pr previous cious december is mighty poor advertising I 1 saw san this adv in a paper in iowa last summer urn ina in a missouri paper I 1 saw garden seeds advertised and the file showed that the adv had appeared in every issue since the previous spring I 1 he manufacturer can talk his goods throughout the year in season and out but the retail merchant must tell his customers of things in season of goods on his shelves that he wants to sell now and of the commo commodities dj that the customer is going to buy because the season and his need needs demand them A merchant bilked into a newspaper office in hh his hand he held field an ordinary ink blotter wolter on which was printed printe d his name and the statement that his store w was as headquarters for hardware he handed the blotter to the editor and said just run this for my adv this week A mere business card gard is mighty I 1 clity poor advertis inart for any merchant the few lines of space used to tell the farmer the housewife the business man that you have something they need will bring results in time A description d scrip of some article in season a line or two to about its merit merits its salient features will be sure to at st tract attention dont give yourself and the editor the excuse that you are too busy to prepare your copy in advance be system systematic abic sel elect act some day in the week some hour of the day for studying thinking and preparing copy for your advertisements ti |