Show the kiml kin 1 l a ily llynell INELS DA LI NO adae advertising pis pas if it is the right kind the bust medium for retail merchants is the local newspaper but many of you give gie the matter thatter little or no attention advertising with some merchants is a side issue a donation to the paper con si ns as a liability instead 0 of f a great 1 big asset I 1 know that some of you fellows will spend two to hours and a half trying to sell a 20 bill of doods goods and on the other hand will give ive a regretted ten minutes to writing a mighty poor advertisement that costs you five dollars be honest you are juit just too tired or too negligent ent to make this five do some work for this amount you can car talk forcefully to a couple of thousand people in a way that will attract them and make them know that YOU are selling the goods doods they w int at the right prices any merchant ho can talk his foods goods to a customer can learn to write adv advertisements vuth N ith the pull ing power rear bear this in mind your advertisement should always do these three thinus things first at it tract attention second hold attention and create interest third leave leae nn an impression that will last list for ome some time an ad erti about one article that is well described and pr led orth more kimn an ad nd verti about a dozen things touched upon in a n lot ties alo 1 4 people of the community know whit nhit line of business ou oil ire in if vou ou have ila e been ben in jovn six si months do not waste time ind money telling them what they already know it if you handle stoves tell them whit kind what you claim for them what advantages they ban have e over 0 er other stoves ston Cs and the tile selling price do not erow arond d our space make your advertisements verti talk tell something the people will nill be interested in kno knowing ina editor wilkinson of the iron count record is living a nt fit bt bf 1 ause some of the people of his town ton want ant to enjoy the sv imming pool in greatly abbreviated costumes wilkinson thinks hit thit it isn t right lane if we wen as tall as vs thin and as homely as wilkinson we ue wouldn t want to wear a post age stamp for a suit either but we ne would be perfectly willing to watch batch others more fa favored ored by nature with ith lines and curves much fus is being made over oer poison in court plaster being bought by women omen over ov cr the country from peddlers we are just mean enough not to ha luve e much sympathy for a person that ack leprosy from stuff bought from a peddler 1 I he fault lies not more with the tile teller seller than the buyer |