| Show increase ic pui cott ity NELS DARLING who pays for 1 I doe does advert laing increase or dee decrease rease at the oost of goode goods to the consumer ef catho advertising advertis lag nia ina leduce the cen z cost and frequenter Jr dots does take ewt much s 3 00 shoo we are all familiar with the likeke of the manufacturer because advertising has made the man known the bouttry bou oer over the enormous catgut the large number ol 01 0 shoes sold enables him to sell each gilr on a very small margin advertising built up and nd keeps up the demand without newspaper and magazine ad ver the cost of introducing this ahoe hoe woud would have been larg j in pro portion to the number V 0 shoes shoe a sold ad advertising put the shots on the roar mar ket and will keep kepp it then there take the famous cracker or so called biscuit there was a time when the grocer scooped all crackers out of a barrel or box weighed them and placed them hem in a paper sack today you purchase a clean crisp wholesome soda cracker at isas ss coat cost and it comes in an air licht sealed pic base kaze tho the manufacturer knew what advertising would do and m ande de tho the price accordingly there was an immediate and nationwide nation wide demand advertise Adver tisa wisely and so effectively increase your sales without materially teri ally increasing your expenses S reduce the price on any article artile ou can advertise and make your increased business pay for it |
