Show A WORD WE MUST SELL the founder of the chain store system which bears his name J C penney recently said in the course of df a speech there are all sorts of statistics that can be put together to show the extent of our achievements but they cannot be put together to prove what their users say they prove that the quality of salesmanship is proved by our abundance these statistics prove no such thing the fact that we have these conveniences in greatest abundance proves only the greatness of our people and the prosperity that comes to a free people A little later on during his talk mr penney said we are going to have to sell a word it is a word called freedom we americans have every right to be proud of our material achievements our farms and facto factories produce goods 0 in quantities and of qualities unknown in most of the rest of the world our retail stores are loaded not only with necessities but with a wealth of wares which would seem like utter luxuries to 0 other peoples our american standard of living is is unrivalled all this is to the good but as mr penney pointed out we tend to lose sight of the main cause of it and that cause is freedom freedom to work freedom to own property freedom to follow the dictates of our own conscience and ambition freedom to take chances freedom to be an individual in the fullest meaning of the term above all freedom from the tyranny of a totalitarian state that freedom was our heritage but we can keep it only if we guard it nurture it and dedicate ourselves to its perpetuation yes that is the word we must sell the word f freedom |