Show I 1 fo ra I 1 d tip time m e walker quality jug I 1 I 1 THE PA N VW 0 U WANT MIR W we WERM I 1 whiskey sa neutral as lac acolia ill I 1 ir P C 0 assuring highest premium prices for eggs and poultry providing bial savings on feeds and supplies lit M 0 O 1 urk MJ flurr h ME METIE i ME I 1 or a v nica ill L tach cm mn como watson tanner features BOYLES griffon and society brand suits wilton wilson bros furnishings nunn bush binh shoes shoe the store with the stetson hate hat interwoven sox friendly doors e c f watson tanner 2331 39 washington blvd CLOTHING CO ca st ogden ogden i are you forgetting A to oil the machinery A 4 some businessmen look upon advertising as an expense to come under the knife when expense must be cut the advertising budget is first THE TROUBLE WITH THAT METHOD IS IT JUST WONT WORK the fact overlooked is that newspaper advertising represents only a fractional part of the cost of goods sold L advertising IS THE instrument WHICH BRINGS THE GREATEST RE TURNS WHEN IT IS intelligently f PLANNED advertising becomes expensive when you dont use enough ITS irs LIKE FAILING TO LUBRICATE A VAL PIECE OF MACHINERY YOU SAVE THE COST OF THE LUBRICANT BUT eventually YOU HAVE TO PAY THE BIG REPAIR BILL AND production LOSSES WHILE THE MACHINERY IS IDLE f f THE MORE YOU TELL THE MORE YOU SELL tell it and sell it through the columns of THE MORGAN COUNTY NEWS everyone rends reads this home newspaper PHONE 48 |