Show little stores big names little mexican business men display a lot of ingenuity in naming their stores A name like brown platt wont do it has to be the passage of venus through the orbit of the sun or better A dry goods store near mexico city is named may sunshine he a bar is named the firing line and a charcoal yard is called the struggle our correspondent encountered a bakery named el recuerdo del porvenir Por venir that meant the remembrance mem brance of the future and made little or no sense somebody finally cleared it all up by explaining that the original store on that site had burned down its name had been the future fortune magazine |