| Show newspapers RATED FIRST IN TIIE THE FIELD OF advertising macon ga G a april 23 inside pages of daily newspapers are read by 97 per cent of both men and women subscribers jack barndollar field secretary of the bureau of advertising american newspaper publishers association told old t georgia advertising men heft hec this he said was di disclosed in a study of newspaper reading conducted by the bureau among other findings ninety two per cent of all readers always read illustrated pages more women read advertisements than read even ave i the picture page the old idea that right hand are more carefully read than lefthand left eft hand narras Is back section pages are ar about as well read as front froat sect section ioris white mite space doubles the value of and appeal fo 0 o pride of owner hp is ten times is as strong as price appeal |
