Show SEARS IROE BUrK CO AND SANTA CLAUS sears roebuck and company announces that it will spend for newspaper advertising I 1 in 1936 this sum is in addition to the money they spend for catalogues cataloguer catal and circulars As the wideawake wide awake editor of the sleepy eye minn herald dispatch points out none of the firm members is related tol to santa claus they dont do donate donabel natel more than nine million dollars to newspapers because they love them or feel sorry sony for them the firm invests in advertising just as it invests in merchandise if the investment cliant bring profits it be made so it pay toi to advertise ask the skeptical merchant c h an t t to lockover loo look kover over sears roebucks los la last S t sa sales statement more advertising more sales more profits the answer |