| Show TANGIBLE RESULTS OF NEWSPAPER advertising tangible evidence that the continental tin oil companas Comp anys heavy use of newspaper space apace in its marketing territory during 1935 was a sound advertising move is indicated in the figures of the com banys annual report for 1935 just issued these show that the company increased the volume of its general business as well as its profits and that it enjoyed a notable gain in the sales of its patented germ processed motor oils this pro dust which was especially stressed in the companas Comp anys advertising had an increase in sales of over 14 per cent in comparison with figures tor for the previous year continental recently announced that it would again expend the larger part of its 1936 advertising appropriation for newspaper space |
