Show DOES advertising PAY says an exchange john hall came into the editorial the other day and related the following story tory 1 I was in need of a duroc boar you know I 1 advertised for one last week well over a month ago I 1 started to hunt for that animal I 1 was busy too had more than I 1 could do but nevertheless never the less took valuable time off and spent at least a week scouring the countryside nary a I 1 boar lor for sale well I 1 believe that advertising would do any good I 1 but finally in desperation I 1 come into your office and inserted a 25 cent ad stating I 1 wanted to touy buy a duroc boar I 1 figured id just wasted another quarter well your paper came out on thursday bright an early friday morning jim jackson my next door neighbor came over and told me he had a purebred duroe boar hed sell cheap I 1 went over and looked at it and bought it jim told me hed been trying to sell it for a month and had written a lot of post cards to men who might be interested with nary a reply never thought about advertising same as 1 I well between us we lost about 25 in time and money because neither of us thought it paid to advertise |