Show WHAT MAKES A SMALL TOWN SMALL according to reports current in the daily newspapers city merchants are expecting ex the largest holiday sales in many years A goodly percentage of those sales will be made to the residents of small towns like morgan for instance thanks to newspaper a and nd radio advertising much of the radio advertising is simply toe ballyhoo to get you interested in the newspaper advertising you listen you read the advertisement and decide you are going to take advantage of those stupendous amazing and outstanding bargains so you hop into toe the old bus buy some gas and oil and perambulate down the canyon to the city most of the bargains arent buying so yo ii i buy something better something you can use and pay a pretty stiff price you also get a meal or two take in a show perhaps get a ticket for over parking of running thru a light city bargains dont you find are generally shopworn shop worn leftovers left overs and unseasonable and when you get home an and d sum it up youve lost a days wages spent a lot of money you afford to spend collected a headache and a traffic ticket and that purchase you really find cost in the neighborhood of 1993 19 98 plus sales tax and perhaps later you drop into anto one of the home town stores to find the identical article you purchased and the price tag says yes happened to me well it your fault A lot of small town merchants merob ants think advertising a sheer waste of money and a lot of poppy cock the city merchant knows a durn sight better and proves it by building a city talking about overhead toe country merchant any in comparison to sales when compared with the large city store and the only reason the city merchant makes a go of it is volume which Is the 1 result e of printers ink even so he h spends far more for advertise adver advertising ng in comparison to sales than do does his country competitor all of which helps explain why toe the small town is growing smaller and business herds heads for the city think it over |