Show BANKERS association stimulates advertising the arne american rican bankers associations advertising department reports rapid rapi progress of 0 the use by banks of the informative bank newspaper advertising prepared by it tor for members to assist them in rebuilding public confidence and good will in their communities the central theme of this advertising service deals with the essential line of economic and social service that all sound banking inherently renders the depositor and the public the report says showing that it la is not banting banking laws which make banking useful and sate safe but that fundamentally it is honesty and skill in management under private initiative the advertising department Is supplying about a thousand members of the association with newspaper and other advertising material the newspaper material totals about advertisements verti annually the growth ot of the work of 0 the department Is shown by the following figures on september 1 1934 the number of banks being served regularly each month was the total number on april 1 1935 was an increase ot of regular subscribers bers or 49 per cent in a period of seven months |