Show continental OIL COMPANY inaugurated inaugurates ATES NOVEL STUNT one of tile the most unusual and dra matic ways ever conceived to exploit the use of newspaper advertising has been adopted by the continental tin oil company A novel contest has been inaugurated sheia by during the coming spring months cars and trucks win will be seen on the highways of some forty states plastered in hi hodgepodge hodge podge compelling fashion with reprints of continentals Continent als newspaper advertisements in addition to the circulation of ten million that continental oil company gets for its advertising by using 1363 daily and weekly newspapers continentals Continent als through tills this unique stunt will do daubl double e duty this spring the unique appearance of continental tin cars arid and trucks not only cilly serves to call attention to the con oco campaign now running in news papers but also reminds conico salesmen of the tremendous number of car owners who read abo about u L conico products throughout th the e year in their newspapers it is estimated that more than ihan cars and trucks will participate in the stunt aside from these company owned and operated vehicles it is expected that a good per of the conico dealers will likewise participate continental is one of the coun arys largest users of newspaper advertising ver and gives this medium a large share of the credit in achieving in an increase of per cent in sales safer of conico germ processes processed Proc essen d motor oil since april continental this bearis celebrating its sixtieth anniversary it began operations in ogden utah in 1875 from a small distributor of kerosene and lubricants long be fore the advent of the motor c car a r 1 IS has grown into one of the nations leading oil companies i |