Show Z war never beverl takes akes a holiday T 0 war wont wait wail not even for Christ christmas mast so please dont make telephone calls to distant cities this christ mas inas lines already are carrying a heavy volume of war calls dont delay them avold 11 calu to ausy laar centers MI MOUNTAIN r SURE SUR TS ITS YOUR GROCERS t A 3 kRO CERS FAULT U LT 9 9 H ca ftp YOUR youk GROCER started this war or did he axce IL t trying to kp keep his business going with higher expenses less profits fewer products and more taxes he sank the ships that carried your coffee or did he escen except wondering why he shut up his store he took the cans away from the canners the labor and take a good job elsewhere that will more away from the farmers the tires away from froin the d braymen raymen money and let him sleep at night odid or he even so crying for sympathy your grocer and lie he a worry in the world except ex except ace p trying to satisfy Y you ou with a smaller var variety bety he knows you have your own problems too but of foods than youre used to he is is saying if you will cooperate with him he can cati make life easier for you except L ace alt trying to serve you with less hel help p less goods less gasoline for instance well let mrs smith give you a few tips A LITTLE HEADWORK SAVES A LOT OF FOOTWORK ays 7 oa 7 MRS S I 1 used to enjoy shopping MRS MRSS maybe we ought to try this MRS S take a look at this del MRS J I 1 pet net it I 1 and then you GROCER good sense oil 11 II ri bw but not an any amore morel I 1 the ga gas and time lime del monte monce buy for a week pun plan ill mome onte wartime meal bleat planner theres buy is as much of what you need for or a but its it more than that rhevay the way it ta kes t e thoe leather anil and the talking about here 9 the government nutrition chirt chart heres week meek as you cm can ill all at once one trip tangs are arc going this del monte trouble to jet get what you want MRS J how does docs anybody know j list ot che everyday ea day fiodi to choos chioe to the store dots most of the work nork auy B y for a week plan is is a life ef MRS 3 JONES ES and arent those vleit hit she wants that far ahead from A and nd heres c s a practical form tor for MRS S that mak maltbi e s good sense for or me helps me give better service sen ice cad crowd te le nille I 1 working out a whole I 1 e weeks menus during times like hese I 1 MI more moie women would try it 1 I FOR OR over a quarter of a century our advertising has been telling four easy steps to HELP YOURSELF by helping YOUR GROCER housewives about del monte products and del monte alonte quality we felt that this was the biggest service we as a company could plan dann nan for an fn a week uia weer no one tw two diah ish meals too often the same thais i n nil 0 mop early never liever weekend week weck was end any shopping picnic that the wide of give consumers opportunity to buy a variety the great advantage of planning and its worse today dried fruits coffee and other foods all fruits vegetables juices ahead to help ou do it mec me c prepared your grocer is facet faced with a real shortage of under one dependable label meant greater satisfaction for all a handy little folder T the lie del monte alonte labor many of ins his clerks are arc new when you ou with less guesswork gue less waste less lost time for everybody wartime meal planner gives you ou a simple shop hop early in the week and during the less busy form for writing out whole weeks hours have better selection a menus you ou a chance to make a today cant choose as freely as you have in the past many you four our own grocer rocca cant give rive you ou a copy cop you ou pet get waited on quicker and you arent of these foods are going to the army and navy if not use coupon below bothered by the crowds but we feel that del monte advertising can be 6 of even greater G service service today to you to your grocer to the whole country switch it is up to all of aj n buy week that way you ou make one and swap to take the foods our I 1 to win the ilic war we must all work together we must understand for a trip do the work of several beveral grocer has dc each others problems we must all cooperate intelligently and when you ou shop buy as why del montes wide variety is so important at many of the foods you ou need for a wick week as if lies hes out of del monte peaches he nn way most grocers are arc doing their level best to serve you well under aou ou can in one grocery order not just have del monte pears pineapple or some other very difficult conditions they are re the same men who after this canned foods food i bui bill other groceries too sa saes eg del monte fruit if he del monte monie corn COO he war is over will again want to give vou the widest possible selection iou time tires and gas saves your grocer lie he may have hac del monte peas asparagus or of SOM some of del montes wany many quality foods help them and you help work or extra deliveries A help felpi from other del monte alonte vegetable no question about 09 yourself ever blodys angle s quality cither lid wh ira est tut fun OW ar val OILY 10 ot VARIETIES TAKE THE get this helpful wartime meal planner FREE YOUR GROCER HAS one of the sim M meal heaps you ou could have t aluse iese war ar als da write dept 38 california packing BUY FOR A WEEK corporation sir san francisco calif A name AT A TIME fo I 1 street adducts addres BU Y aleo I 1 note to grocers t 1 I 1 0 at vt your s supply planners arub to picking corporation ka rol |