Show LOCAL CHEVROLET T DEALER LEAVES FOR S L convention local participation in a move to bring business back to the level of previous oua years Is to get under way toda when jack olsen local cilev chev rolt rolet dealer leaves for salt lake city with 2 members of his onto attend a novel retail sales convention being held there tor for all Chev chevrolet rot retail salesmen in the salt lake zone more than are expected to attend atten the which pens opens with wath a luncheon at hotel newhouse and consists ot of a full afternoon of instruction at kingbury hall A feature luncheon will be tha installation of officers of the car club a star sales mens mens honorary organization A carload ot of spa special caal scenery an and d other theatrical equipment including talking motion pictures has been engaged to put on the presentation sen tation which Is said to be the first and largest of its kind to be staged in the automobile industry for retail salesmen business sessions in the convention will take the form of play lets in which the factory officials will take the part of actors and show by actual demonstration the correct procedure dure in any given situation instead of lectures the class of dealers and salesmen will have points under discussion emphasized by seeing the them m presented in a dra dramatic matAc and effective manner every phase of the all automobile to mobile industry as it affects the retail salesman will be included on the the 0 abject of the meeting mr 0 olsen n ep explained 1 Is to give our re retail t a I 1 salesmen a better app appreciation of our product which Ls is better and priced lower to today daythan than at any time in our history and to make them better and mote more energetic salesmen salesman which in turn will add to the go good od will of our business and our products as well as increase our volume by participating in this meet meeting ing we feel that we will be better equipped than ever to get a large larger r volume of business from this territory than it yielded last year already busl business liess Is picking up and by taking advantage of every extra means of adding to our volume we hope to make this spring one of the best years here that chevrolet ever had the move of our local field officials fici als lie he continued ties in with the aggressive adopted by the alk aggressive policies adopted by bring back business to normal the automobile industry is the largest user of raw materials in the world and by bringing out the 1931 chevrolet nearly two months ahead ot of the annual schedule the company was able to put mills mill sto to work which had lam lain idle for months and to start the ball of general activity to rolling 4 |