Show TRUTH ABOUT ADVERTISING e HE CALLED US BARBARIANS U UNE N l of the most intelligent and I capable men of his era Victor Hugo French novelist wrote undying undYing un un- dYing books He had insight and ling but he had a nary nar- nar y I tow horizon in one respect at least for he termed America a nation o of barbarians Americans he averred know nothIng nothIng noth- noth Ing oi of art literature music music music-espe espe especially dally music Consider that last charge Consider Consider Consider Con Con- sider also that America is the thes s cent center er of musical education and knowledge and ap pre cia tion For i barbarians b ns we have come a long long way Charles Roth To me the asa fas- fas fascinating t h i a bout about n g it our Journey our ney is that We made on the back of the most useful s sumpter mankind has ever known known- advertising Our laps ians transformation ion from tr barbar barbar- barbarto to musical dilettantes bean began began be- be lean gan tint with t a man an named Thomas Ar A. Edison his known and a contrivance of a as s the phonograph Mr Edison E had Creation a slogan The Re Re- of Music H He e had also an ideal to re-create re the worlds world's finest I music He advertised both the slogan slogan slogan gan and the ideal Other manufacturers of phonographs phonographs phonographs graphs began advertising and attracting attracting at at- better artists and pretty soon coon America could have the finest of concerts in every living room An American could buy fine records records records rec rec- for a few cents apiece because advertising and here is that force at work again advertising made mass production of these records possible Americans didn't have to wait until two or three times a year when an opera company happened happened happened hap hap- to be in town to enjoy opera They could enjoy it every day So by means of its peculiarly American force known as advertising advertising advertis advertis- ing America has even taken culture culture culture cul cul- ture and made it an American virtue vir vir- tue which tue-which which would have astonished grizzled old Victor Hugo no end It is the Old World which is barbarous barbarous barbarous bar bar- barous in the arts today America that is cultured Even women's styles for centuries developed in Paris now center in Hollywood And Europe copies America in the arts arts in in music literature painting music Weve We've done pretty well for barbarians it seems to me UTAH is EIGHTH most interesting area in the i United S Sidles Sla esl ales as at rated b by rollers Globetrotters i Magazine Ia azine et ct we were in total tourist tourist income Just what it il tl Lie tle matter TOURIST DOLLARS DOLLARSon can on insure our prosperity following the declaration of peace The responsibility for this rests with ever every citizen of the state sute lere Iere are three vita vital requirements 1 INFORMATION t The traveler must be told what there Is to see and d do You must fi t possess that information before you can tell it Do you know all til the answers answers' BEAUTIFICATION i Getting away from the thc ugliness of war and toil the traveler tra will be favorably impressed by our efforts to beautify all our surroundings How about your our neighborhood ACCOMMODATIONS ACCO 1 1 A tourist will go anywhere in Utah if there arc are worthwhile accommodation dation However we cannot annot afford to fool him Have you checked check t your locality 0 UTAH STATE DEP DEPARTMENT OF PUBLICITY AND INDUSTRIAL L DEVELOPMENT Adam A Building Salt Sail Like City Utah I E HE'S HES S SAFE Poll Parrots Their comfort encourages footed fleet activity Their correctness gently supports and guides growing feet and Poll Parrot shoes keep kegl their shape They're your safe buy for his health's sake For your budgets budget's r sake too they're c plenty x long lasting I j t 6 I e I l Poll of fa I 4 and g. g a JENSENS JENSENS' To the People of this Community Even if the war ended this very moment you YO still would be doing the best thin thing for yourself and your family by oy y investing the biggest a amount m 0 u n t in l War Var Bonds today today to today to- to day you have ever saved for f future u t u r e spending From a strictly self- self interest t viewpoint view view- v viewpoint ew- ew point you cannot cannot cannot can can- not afford to fritter away war wages in a market of scarce goods New autos new homes new appliances new radios will not be coming off oft production lines instantly the last shot is fired by one of your tired relatives relatives relatives rela rela- tives or friends War Var Bonds will make wonderful time peace time ammunition ammunition ammunition am am- when they mature 4 for ever every 3 you store away now P. P S. S Just to bring you out of that postwar dream take another another another an an- other look at the headlines Theres There's still a war on You and your money are arc needed to beat the J Japs aps The bonds you buy to today today today to- to day are areV V WAR AR bonds Therell There'll be time 10 years hence for you to think of them as PEACE BONDS THE EDITOR y V I Want Ads WANTED r. WANTED I TO BUY Galvanized BUY Galvanized I Portable ll Bath lh Tub J J C. C Kelso Phone I A FOR SALE SALE Wicker Wicker Bab Baby Buggy Edwin S S. S Carpenter FOR SALE SALE 40 40 acre aero Pasture See Fred For tor Sale Top Sale Top grain cowhide wardrobe suitcase New condItI condition n. n Trailer South Main J f LOST LOST LOST- A brown billfold near Savoy Savoy Sa Sa- Sa- Sa voy Hotel containing a drivers driver's license certificate of or title t Ulle for car carand carand carand and about 45 In bill bu i.- i. Lib Liberal Cra l 1 reward Return to Messenger office ot- ot flee fice r I y i FOR SALE SALE G Government Government 8 sleeping sleep ep ing bags hags New See W. W J. J 1 Darby arby c Mrs Margaret l ws teacher of fundamental piano will win pupils In her home at Sterling Sterling Please write for Interview y T They keep fighting fighting- You Yon keep buying WAR BONDS v I I IS II S t I SHAMPOO POO 69 fl f fF F For or beautiful rus lus us trous trout hair made mode with coconut oil fragrant and eco eco eco- c EX-CEL- EX EX-CEL-CiS EX CAS HAND NAND LOTION A rich creamy lotion that contains lanolin anolin j leaves reaves skin soft and 44 smooth easy y to 10 U use use I Try EX-CEL-CIS EX BEAUTY SOAP i Flower fresh Flower fresh fragrance fra fro Bronco grance gr in a feminine fem mine beautifying g soap made of the choicest oilI oil r I Prices subject to tax taxi i r Elliotts Elliott's Pharmacy e 1 J 0 0 0 0 o. o t I b c C 0 A L r M h I 1 X i I k l c cLink i t I l 1 L. L Link In k C Canyon anyon VV t t. t t Southern Utah Fuel t. t I f ff t f Or From the Mine You Prefer t f I V Vf 1 I Jt i J 1 X 8 00 r J J oJ t 7 3 f fr f. I f r 3 J. J 4 4 f t- t j e i iT 1 i PER IER y t EH TON LOAD D LOTS OF SEVEN SEVE T TON I t ti f X 1 j I IMAIL 1 J l f A P l TO J. J MAIL I IL ORDER NOW NOV 0 I AD H. H Alverson I 1 4 i y r Box o Salina Sauna Utah i I t y 1 |