Show flUTH i h ABOUT ADVERTISING B. B ti m l t. t By CHARLES I. I i f PRODUCTS BY-PRODUCTS OF ADVERTISING tE E of my friends able James out became one of the best and Vallen Wallen of Long Island dean of most active friends of the American Ameri Ameri- writers and a straight can farmer The uThe billions of bushels bush bush- k ker r recently sent me something els of golden grain which pour ote called A uA Breakfast Ser- Ser through the immaculate mills are ette It could properly be ref re- re gold indeed to the farmer he heI I think A UA Tribute to Ad- Ad says fI f sing laing ing The question inevitably comes his bis little essay Mr Wallen ap up as to what made this business busi busi- ato to task anyone anone who believes ness grow It is as Inevitably that a man who answered vered with one word Advertising Ad becomes successful success success- At first the advertising advertis advertis- ful becomes by ing ing- was word of mouth one mouth one that token an evil mother told another of how her herin in influence flu e n c e. e T To o children enjoyed the breakfast prove this point food he cites the business busi bus But word of mouth advertising is ness history of a slow and has to be supplemented man in m Battle with advertising in its most effective e C Cre re e ek k Mich tive rive form the form the printed word in th the who began manufacturing manu manu- newspaper Soon the advertising factoring breakman break break- was reaching every nook and cranny cran cran- arles rIes Roth fast food ny fly and a business was in full fun swing I At first his only In the establishment of such an mers were local grocers and enterprise says Mr Wallen and I customers j customers But the prod- prod agree you see one of the assets soon soon spread to nearby towns of the nation There are many avenues ave aye the pie barn in which the manu manu- through which it benefits made his breakfast food people Mr Wallen Vallen points out put a n few t- t too Oo small He had to expand it produces an economical food he had a statewide busi- busi gives encouragement to the science then then a nationwide business of dietetics conducts research of ot a worldwide business immense value creates new methods meth meth- addition to giving employ- employ of production and is one orie of the theto theto to thousands of people the solvents of the agricultural Mr Vall Wallen en points lem I f i This Is National 0 tU A 7 Wed MARCH 19 24 19 24 GET THOUSANDS OF EXTRA SAFE MILES ULES WITH I EXTRA MILEAGE 1 r r. r d f N rr Q f. f EtE t A t v Pt 11 IF Mi ti b I 11 S r h 4 r N 1 Y t I 7 c i iIi i I I Ii f Riding on thin tires is like riding on thin ice dangerous treacherous For safety's sake and tomorrows tomorrow's tomorrows tomorrow's tomor- tomor s rows row's r's rs driving stop in today for Goodyear Dependable Mileage Extra-Mileage Recapping Well We'll give you a fast clean job nob give your tires looking good-looking long llong lasting treads for extra traction M f 70 iw over lover many more miles N No o certificate r 6 V 1 F needed i J rI IP M x 16 GOODYEAR CAMELBACK J Nells Nell's s Motor I I I Service Ii MANTI UTAH PHONE PHONE E 13 s HH c t ITS IT'S EASY TO INSULATE YOUR HOME YOURSELF WITH f ml E f r A Y E ITS U. U gE a aManti Manti Monti Lumber r Co COo PHONE And Pioneer Builders Builders' Supply Phone 42 2 1 Want Ads I WANTED Truck WANTED V Truck driver to run egg and feed route Utah Poultry Producers I I A Association Manti ManU Ut A Av V HELP i WANTED WANTED Man Man or women I Apply at Bartons Barton's Grocery Phone Ij j j 1 v FOR SALE SALE Good Good day bod bad Can bo ho used for couch or bed has baa matress matress matress mat- mat 4 ress and couch cover COYer Mrs W W. G. G Sl v vJ J Jene ene Nickelson l on farm for rent Contact Mrs Carlyle Munk 1 Douglas St. St Salt Lake City T FOR SALE CHEAP CHEAP A A splendid heater with perforated front door door through which fire Illumines the room Call at E N Manti l v V.- V. Top prices for live poultry See Carl Carlson 1 j r I f nN t 1 1 J 1 FOR GREATER GRATE 4 COt d 1 ps at no other time time has Mt shoe comfort been so essential J LJ J I LADY LADY FASHION FASHION shoes because of their inbuilt built features I provide provid da long day lon comfort combined with I 1 r a aplenty a These features U make mak LADY LADY FASHION FASHION the thc j ideal shoe for you t i 6 r r rt t i r r. r l 1 r j f r out 5 ote y a o ir 50 f 4 i ir i r t. t ill F. F S. S CARPENTER MANTI U. TI UTAH I oi I A. 1 ti tiTHE THE o OLL JUDGE SAYS 4 s r. r i J j I rO ef rl f r I trl la laI i iI I I I I j I I I J I I Ii i II i j I i H I U Adding another War Gar B Bon Bond to y ybur bur Weve done the same in in our family S too 1 collection eh Judge Judge We Ve e fi figure figuie a the more we titre buy the I Yes Josh Ive I've always lOG ed d upon better we equip our men the quicker I i fu finish sh their big job fob and come conic march march- marching 1 buying Bonds as one of the best bestys ys s older they'll folks like me here at home can help our ing home again I 4 That nit J s of P fight fighting ing men overseas For the past couple Ive I've extra cent I had one more mOe thing Lets Let's be e sure that they comey come comeback of ears put every y years th place into them not not only during the War back to P Bond drives but on a regular basis Of they are av away avay ay and can cant can't t e express P res their opinions lets let's not make decisions on things that that I always any ll CO course wh when theres there's a drive on try to buy an extra one or two two are g gi go going ng to concern them in years to come 1 I II I fIJI i poW cI oA ie n |