Show t l ti BY BT GEORGE S. S BENSON College Sea re if Your Freedom to Read Among privileges we enjoy as Americans free speech and free print arc are of first r rank Most of us prize these and other freedoms though we give little thought to them We just take them for gr grant grant- ed A Gallup poll on the Bill of Rights would embarrass a majority of ot our citizens Try your own poll and see how many of ot your friends can name the freedoms listed in the First Amendment to the tion Freedom of ot the press is one of those freedoms We are benefited by this freedom every day The Information Information information mation that helps make intelligent ci citizens comes to us freely Our press is not curbed nor restricted by the ill-conceived ill notions of some tyrant or dictator We C can buy the public prints we choose and at a avery avery avery very reasonable price We can buy many of ot them including those with opposing points of ot view without taking taking taking tak tak- ing very much change out of pocket An Independent Press Why the small price of newspapers newspapers newspapers pers and magazines Just the paper and printing costs would amount to toas toas toas as much as we pay for them Does a fearsome dictator pay the difference difference difference dif dif- ference Does a tax-rich tax bureaucracy cy foot the bill just to keep itself In Dower cower Are our public nubile prints subsidized by Congressional appropriations appropriations appropriations No they are not Then how do we have freedom of ot press when we are able to buy for a nickel what costs so much more These things are accomplished through advertising Advertising thus becomes one of the basic features features fea fea- features tures of American democracy It is I easy to see that the advertising space sold by the publishers of our newspapers and magazines makes It possible for a publishing enterprise to pay its bills Because of advertising advertising adver adver- Using our great press is able to remain remain remain re re- re- re main independent and at the same time render important service to the American p people ople Educating Masses Advertising itself performs the major service of ot increasing constantly constantly constantly con con- the already high standard of ot Living which America enjoys Our industry depends upon advertising to do its share in the efficient distribution dIstribution distribution dis dIs- of ot all the things that tha t it makes in meeting the needs and desires desires desires de de- de- de sires of ot the people And whenever something new is developed advertising advertising advertising adver adver- carries the message to those who may want the new product or new service Not only does advertising sell goods it also sells the desire to im- im prove Americans have never wanted wanted wanted want want- ed to become static When people have lave no desire for tor better living standards then your great output of ot factories will have to stop Advertising Advertising Advertising Ad Ad- creates the desire to buy that keeps our economy on the move It sells goods and in selling them it Is the great educator of ot ofha the ha masses Sneak Attacks These facts show us that the business business business busi busi- ness of advertising has an important important tant ant bearing upon our freedom of press If It we cherish freedom of the theress press ress we must also respect our publications pub- pub publications as business enterprises We need to understand that expenses of ot gathering news from all over the world for tor American readers are paid in large part by revenues from advertising space I say these things because there are those who attack the American Way by the sneak method These destroyers from within and without without without with with- out will not attack freedom of ot the press They know we cherish it it But they hey will attack advertising They will vill not attack our high standards of living which they envy But they will attack the profit idea without I which American initiative and enterprIse enterprise enterprise en en- would cease to give us Jobs and goods May we ever be on our guard against those who would knock out the very props from under under under un un- der America |